An SEO company is any such organization that provides search engine optimization services. It has the aim of increasing the client’s online visibility and presence. Search engine optimization is about making necessary changes in your website to make it more popular with search engines, however, not many people can afford premium SEO services, hence there exist affordable SEO services as well.
SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic of a particular webpage or website. Most importantly the main focus for this is increasing the visibility of a webpage/website to web search engine users. SEO targets various search types and not just text. As a result, SEO extension tools are important to make the best use of SEO practices.
Rank tracking is determining the positions of keywords that websites’ rank in SERP (Search Engine Result Page). Rank tracking tools help analyze and track the organic positions of keywords in real-time. It’s based on historical data and current rankings, so that you can analyze the marketing strategy and its effect on organic traffic.
Content Optimization is the method of ensuring that the content style is such that allows it to reach the most massive target audience possible. The target audience also needs to be relevant to the niche. This is done by certain practices like using associated keywords, adding meta titles and tags and more.
Keyword search is the most popular practice in Search Engine Optimization (SEO). SEO professionals search for the terms that people use to the most to search for a specific niche. Once they find a keyword in their niche, they explore more to find similar keywords. Keyword research tools make this task easier by finding keywords related to your topic. Using a keyword research tool comes is useful if you have an idea about the keyword you want to use in your content and are looking for more variations for higher ranking.
Why do you need a keyword research tool?
Driving quality online traffic to your website is the most important thing in SEO. It is not easy to drive traffic on your site if you don’t have the necessary keywords. This is because people who search using keywords will not find your website on the first page of Google and will go to your competitors’ site. Using correct keywords also helps your content rank high. If you have popular keywords in your blog or website content, people will come across your content more often.You are hence increasing the rank of your website. Continue reading »
A backlink is a link that a website gets from another site, webpage, or web directory. Backlinks directly affect the rank of the website in search engine results.
Why do you need to monitor your backlinks?
Monitoring backlinks is essential as it helps you build excellent links that allow you to find relevant, high-quality sites for growing your business. Additionally, monitoring backlinks allows you to monitor the performance of your brand and establish relationships with influencers or high authority sites. Moreover, you can also recover valuable lost links that you had gained through ads. Lastly, it helps you find keywords that you can use to increase your website’s ranking on Google. Continue reading »
An SEO reporting dashboard shows important components of an SEO campaign in real-time. It often includes organic traffic, established backlinks, rank tracking, web conversions and more. Additionally, it combines all SEO data in one place to make it easy for you to generate reports and analyze how different campaigns are performing.
Why do you need it?
SEO is the backbone of many digital marketing campaigns. Once you have identified relevant keywords you need to start optimizing your website for each one of them. As you continue to optimize your website, you need to keep a track of how your website is performing on different keywords and how much traffic each of the keywords are bringing in. Appropriate keyword traffic can bring in leads and increase conversions for a business. However, executing a campaign can be just as hard as keeping track of all the moving pieces. Continue reading »
Google News is a computer-generated search engine vertical which collects and aggregates news stories and headlines from over 50,000 sources of information spanning the globe. Google then displays them based on user preferences and interests, or through search filtering. You can access Google News directly by going to https://news.google.com/ or by selecting the ‘News’ section below the main search bar on Google’s homepage.
Here’s an example of what the Google News home screen looks like (the default view is top stories’ and is driven by location as well as user preferences):
Some of the features to take note of include:
Search bar functionality (typical search engine use)
Supporting filtering (region and news type i.e. modern, classic, headlines or compact)
Side navigation (quick topic filtering functionality)
Location and preference based information widget (displaying local news based on preferences and location data)
Top stories (region set and global)
Suggested for you (user behavior and preference-based data)