Before we begin… What are SEO services?

An SEO company is any such organization that provides search engine optimization services. It has the aim of increasing the client’s online visibility and presence. Search engine optimization is about making necessary changes in your website to make it more popular with search engines, however, not many people can afford premium SEO services, hence there exist SEO services as well.

Benefits of choosing cheap SEO services

1. Reach higher page rankings with reasonable budgets

First of all, cheap SEO services specialize and hold experience in bringing small businesses to a higher rank on search engines. Secondly, they are better accustomed to the limitations and challenges faced by small businesses. Hence, they emphasize on getting more organic traffic to your website.

2. Aim for relevant and quality traffic with value for money

Cheap SEO services target keywords that are relevant to your niche. This optimizes your content to reach the most relevant audience. Because you rank higher for your niche, you can attract genuine customers. This helps improve engagement and conversion rates for your business.

3. Measurable Results

Cheap SEO services usually let you begin marketing on a small budget and then scale up after you see positive results. Hence, measurable results are an integral part of any SEO service. You have regular reporting along with campaign analysis to constantly improve your ROI.

1. StraightNorth

Average Pricing: $1000/month.

StraightNorth is an internet marketing company founded in 1977 with offices in Chicago, Illinois, Charlotte, North Carolina; Baltimore, Maryland; and Washington, DC.

StraightNorth offers a variety of marketing solutions like PPC management, email marketing and web design. However, at the core, it is known for its SEO services.

Pros –

• It’s great for small businesses with a wide variety of industry. From agriculture to technology.
• The website provides transparent pricing for all services.
• There are multiple case studies on the website that provide a glimpse into their working methodology and results.
• Moreover, they provide free consultation for SEO and marketing services.

Cons –

• Ambiguity: They have a thorough website, with all the features listed. However, they don’t go in-depth when it comes to explaining what each of those services means.
• Relationship Management: The service of relationship management is a great one, as it helps the company reform its image in the market. StraightNorth briefly mentions this on their site but doesn’t develop further to provide a sense of clarity if they provide those services or not.

2. Soar

Average Pricing: Customizable Plans.

Guess what.

We’re Soar. We’re a New York-based digital marketing agency.

Our service offerings indicate their problem-solving approach towards SEO and digital marketing. You can custom select different SEO offerings based on your unique needs. Each of the packages is scalable allowing you to begin with a smaller budget and increase spending only if you see results. They realize that their clients have fundamental knowledge about SEO services, and can identify the specific service they want to improve upon. Hence, Soar provides solutions for each aspect of SEO services that are required by the client.

Pros –

• Free SEO consultancy for clients to identify their problems.
• Problems based solution options, which ensures the clients only pay for the services they need.
• 24/7 Dashboard and Analytics support for transparency and tracking.

Cons –

• Soar provides free SEO consultancy to identify the problems you have and provides an effective solution for the same. However, the website interface is designed in a way that assumes that you have specific knowledge about the SEO services.

3. Boostability.

Average Pricing: $25-49/hour.

This company uses affordable strategies that are designed with small businesses in mind. It identifies the three parameters that small business owners care about.

• Price.
• Result.
• Service.

Hence they have a full-service product that gets the desired results without compromising on the quality. They make constant improvements to provide affordable SEO services.

Pros –

• The clients have 24-hour access to the dashboard that outlines all completed works, rankings and provides the clients with free reports.
• Pricing packages can be as low as $250/month.

Cons –

• Contract: Boostability follows a policy of minimum 3 months contract that you need to agree to when subscribing to their services.
• Lack of other services: Boostability has a very specialized target niche for SEO services. However, this means they don’t have many solutions for other marketing practices.

4. SEO Inc.

Average Pricing: $1000/month.

SEO Inc. incepted during 1997. It focuses on optimizing it’s client’s online presence on social media. They were the finalist of 2016 SEO Agency of the Year. It was also voted Top San Diego SEO/PPC and Digital Marketing Agency for the consecutive years 2016, 2017 and 2018.

Pros –

• One of the most established agencies with enough recognition and awards to prove their efficiency.
• Proven merit in other marketing practices as well. Works as an excellent one-stop solution for all marketing needs.

Cons –

• Though they have options for affordable SEO services, they aren’t mainly focused on just small businesses.

5. THE SEO works.

Average Pricing: Not readily disclosed.

The SEO works is an award-winning provider of websites, marketing and paid social. They have over 100 companies success stories all over the U.K. The company is also a certified Google Partner Specialist for SEO and Google Adwords, moreover, they also are Bing Ads accredited professionals.

Pros –

• They offer free website preview.
• Certified Google Partner Specialist and Google Adwords (PPC).
• They mainly focus on small and medium-size business.
• The reason that I haven’t mentioned a price for this service is, they are very discreet about their Pricing. However, from reviews and feedbacks, the general perception is that it provides excellent value for money and in addition does price according to small business and medium business budgets.

Cons –

• The effort of getting pricing quotations might demotivate some clients to take the extra effort.

In this post, you’ve learned –

The importance of inexpensive SEO services.

Making an informed decision on which affordable SEO services to choose.

The various services, such as SEO services, provide.

To sum it up, choose an affordable SEO service based on your requirements and assess each available option thoroughly to understand which is most relevant to your problem. Above all, have a basic understanding of SEO services yourself instead of relying entirely on SEO services, so you can have a better understanding of offerings these services have.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic of a particular webpage or website. Most importantly the main focus for this is increasing the visibility of a webpage/website to web search engine users. SEO targets various search types and not just text. As a result, SEO extension tools are important to make the best use of SEO practices.

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What is rank tracking?

Rank tracking is determining the positions of keywords that websites’ rank in SERP (Search Engine Result Page). Rank tracking tools help analyze and track the organic positions of keywords in real-time. It’s based on historical data and current rankings, so that you can analyze the marketing strategy and its effect on organic traffic.

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What is Content Optimization?

Content Optimization is the method of ensuring that the content style is such that allows it to reach the most massive target audience possible. The target audience also needs to be relevant to the niche. This is done by certain practices like using associated keywords, adding meta titles and tags and more.

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What is a Keyword Research Tool?

Keyword search is the most popular practice in Search Engine Optimization (SEO). SEO professionals search for the terms that people use to the most to search for a specific niche. Once they find a keyword in their niche, they explore more to find similar keywords. Keyword research tools make this task easier by finding keywords related to your topic. Using a keyword research tool comes is useful if you have an idea about the keyword you want to use in your content and are looking for more variations for higher ranking.

Why do you need a keyword research tool?

Driving quality online traffic to your website is the most important thing in SEO. It is not easy to drive traffic on your site if you don’t have the necessary keywords. This is because people who search using keywords will not find your website on the first page of Google and will go to your competitors’ site. Using correct keywords also helps your content rank high. If you have popular keywords in your blog or website content, people will come across your content more often. You are hence increasing the rank of your website.  Continue reading »

What are backlinks?

A backlink is a link that a website gets from another site, webpage, or web directory. Backlinks directly affect the rank of the website in search engine results.

Why do you need to monitor your backlinks?

Monitoring backlinks is essential as it helps you build excellent links that allow you to find relevant, high-quality sites for growing your business. Additionally, monitoring backlinks allows you to monitor the performance of your brand and establish relationships with influencers or high authority sites. Moreover, you can also recover valuable lost links that you had gained through ads. Lastly, it helps you find keywords that you can use to increase your website’s ranking on Google. Continue reading »

What is a cold email?

A cold email is an unsolicited email that is sent to people without prior contact. It’s like meeting a person for the first time. Cold emailing falls under email marketing.

Why is cold email useful?

Cold emailing is useful.

It makes approaching the audience easier based on age, job profile, geographical area and other specifications.

You can enhance your brand awareness by sending emails to the target audience.

Emails are convenient to forward and share. This means you have a better chance of increasing your reach.

Emailing is cheaper and faster than printed newsletters and ROI is easily measurable. Continue reading »

What is an SEO dashboard?

An SEO reporting dashboard shows important components of an SEO campaign in real-time. It often includes organic traffic, established backlinks, rank tracking, web conversions and more. Additionally, it combines all SEO data in one place to make it easy for you to generate reports and analyze how different campaigns are performing.

Why do you need it?

SEO is the backbone of many digital marketing campaigns. Once you have identified relevant keywords you need to start optimizing your website for each one of them. As you continue to optimize your website, you need to keep a track of how your website is performing on different keywords and how much traffic each of the keywords are bringing in. Appropriate keyword traffic can bring in leads and increase conversions for a business. However, executing a campaign can be just as hard as keeping track of all the moving pieces. Continue reading »

Google News is a computer-generated search engine vertical which collects and aggregates news stories and headlines from over 50,000 sources of information spanning the globe. Google then displays them based on user preferences and interests, or through search filtering. You can access Google News directly by going to https://news.google.com/ or by selecting the ‘News’ section below the main search bar on Google’s homepage.

Here’s an example of what the Google News home screen looks like (the default view is top stories’ and is driven by location as well as user preferences):

Some of the features to take note of include:

• Search bar functionality (typical search engine use)
• Supporting filtering (region and news type i.e. modern, classic, headlines or compact)
• Side navigation (quick topic filtering functionality)
• Weather app
• Location and preference based information widget (displaying local news based on preferences and location data)
• Editors’ picks
• Top stories (region set and global)
• Suggested for you (user behavior and preference-based data)
• Industry

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