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What is SEO?

SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic of a particular webpage or website. Most importantly the main focus for this is increasing the visibility of a webpage/website to web search engine users. SEO targets various search types and not just text. As a result, SEO extension tools are important to make the best use of SEO practices.

A list of some of the main target points for SEO activities are –

● Image
● Video
● Academic
● News and Industry-Specific Vertical Search Engines

Essential aspects of efficient SEO practices include firstly adding content, secondly editing content, thirdly modifying the HTML and related coding for increasing specific keywords relevance, moreover it helps to remove barriers to indexing activities of search engines. Overall you can tell that the potential, scope, and implications of SEO are many and very useful for driving traffic to your website. It helps you rank better on popular search engine platforms which then helps drive more traffic to your website.

At a glance, the process might sound very complicated, and it can be so, without the aid of some helpful extensions. However, luckily, you don’t need to worry about that, because there are tons of SEO extensions available for your ease. From the plethora of options available, it can get confusing as to which to use, and which not.
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What is rank tracking?

Rank tracking is determining the positions of keywords that websites’ rank in SERP (Search Engine Result Page). Rank tracking tools help analyze and track the organic positions of keywords in real-time. It’s based on historical data and current rankings, so that you can analyze the marketing strategy and its effect on organic traffic.

Why is rank tracking needed?

Rank tracking is an essential part of the SEO workflow. It provides you with information about the position of your website on the Internet. Additionally, keyword ranking remains one of the essential KPIs in SEO. However, you shouldn’t solely focus on the keyword positions. Rank tracking also influences the overall potential organic traffic of the website.

What are some of the best practices in rank tracking?

To make the most of keyword rank tracking, it’s essential to understand that ranking number 1 for every keyword shouldn’t be the only priority. The goal of rank tracking should be to track the progress of keyword positions and their effect on organic traffic. Sometimes high-ranking positions for 10 keywords might bring less organic traffic than some other 10 keywords that website ranks in the middle of the first SERP.

Similarly, a small drop of the most important keyword may be more critical compared to important positions’ increase of 10 other keywords. To understand this, you have to work with metrics that use these changes into account and offer clear information about potential organic traffic.

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What is Content Optimization?

Content Optimization is the method of ensuring that the content style is such that allows it to reach the most massive target audience possible. The target audience also needs to be relevant to the niche. This is done by certain practices like using associated keywords, adding meta titles and tags and more.

Why use Content Optimization Tools?

● These tools increase the content’s visibility in search engines.
● Improves the content’s relevance to the target audience.
● It eases the process of looking for focus keywords.
● Eases strategizing and planning your content layout.
● It helps to find the right balance between longtail and shorttail keywords.
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What is a Keyword Research Tool?

Keyword search is the most popular practice in Search Engine Optimization (SEO). SEO professionals search for the terms that people use to the most to search for a specific niche. Once they find a keyword in their niche, they explore more to find similar keywords. Keyword research tools make this task easier by finding keywords related to your topic. Using a keyword research tool comes is useful if you have an idea about the keyword you want to use in your content and are looking for more variations for higher ranking.

Why do you need a keyword research tool?

Driving quality online traffic to your website is the most important thing in SEO. It is not easy to drive traffic on your site if you don’t have the necessary keywords. This is because people who search using keywords will not find your website on the first page of Google and will go to your competitors’ site. Using correct keywords also helps your content rank high. If you have popular keywords in your blog or website content, people will come across your content more often. You are hence increasing the rank of your website.  Continue reading »

What are backlinks?

A backlink is a link that a website gets from another site, webpage, or web directory. Backlinks directly affect the rank of the website in search engine results.

Why do you need to monitor your backlinks?

Monitoring backlinks is essential as it helps you build excellent links that allow you to find relevant, high-quality sites for growing your business. Additionally, monitoring backlinks allows you to monitor the performance of your brand and establish relationships with influencers or high authority sites. Moreover, you can also recover valuable lost links that you had gained through ads. Lastly, it helps you find keywords that you can use to increase your website’s ranking on Google. Continue reading »

What is a cold email?

A cold email is an unsolicited email that is sent to people without prior contact. It’s like meeting a person for the first time. Cold emailing falls under email marketing.

Why is cold email useful?

Cold emailing is useful.

It makes approaching the audience easier based on age, job profile, geographical area and other specifications.

You can enhance your brand awareness by sending emails to the target audience.

Emails are convenient to forward and share. This means you have a better chance of increasing your reach.

Emailing is cheaper and faster than printed newsletters and ROI is easily measurable. Continue reading »

What is an SEO dashboard?

An SEO reporting dashboard shows important components of an SEO campaign in real-time. It often includes organic traffic, established backlinks, rank tracking, web conversions and more. Additionally, it combines all SEO data in one place to make it easy for you to generate reports and analyze how different campaigns are performing.

Why do you need it?

SEO is the backbone of many digital marketing campaigns. Once you have identified relevant keywords you need to start optimizing your website for each one of them. As you continue to optimize your website, you need to keep a track of how your website is performing on different keywords and how much traffic each of the keywords are bringing in. Appropriate keyword traffic can bring in leads and increase conversions for a business. However, executing a campaign can be just as hard as keeping track of all the moving pieces. Continue reading »

Google News is a computer-generated search engine vertical which collects and aggregates news stories and headlines from over 50,000 sources of information spanning the globe. Google then displays them based on user preferences and interests, or through search filtering. You can access Google News directly by going to https://news.google.com/ or by selecting the ‘News’ section below the main search bar on Google’s homepage.

Here’s an example of what the Google News home screen looks like (the default view is top stories’ and is driven by location as well as user preferences):

Some of the features to take note of include:

• Search bar functionality (typical search engine use)
• Supporting filtering (region and news type i.e. modern, classic, headlines or compact)
• Side navigation (quick topic filtering functionality)
• Weather app
• Location and preference based information widget (displaying local news based on preferences and location data)
• Editors’ picks
• Top stories (region set and global)
• Suggested for you (user behavior and preference-based data)
• Industry

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