Instagram has emerged to be an effective venue for promoting products and services online. With the right marketing strategy, the photo and video sharing social media platform can help you reach a wider audience and give you exposure to your target market.
Your choice of a digital marketing company will greatly influence the success of your Instagram campaigns, so here are some tips that should help you choose one:
Check the portfolio
Choosing from different Instagram marketing companies is much like evaluating potential candidates for a job. You need to check their qualifications and experience to make sure they are the right fit for the position.
Make sure to check the portfolio of the digital marketing firm you consider working with. This will show what they have accomplished for their clients in the past and give you an idea whether or not they can competently achieve your marketing goals.
Review if they have handled Instagram campaigns before and evaluate them based on how well they carried their marketing strategy on the platform.
It’s important to work with a firm that has experience dealing with clients in the same industry that you are. This means that the agency is familiar with the unique promotional strategies that are called for in your line of business.
Check out the example below. We showcase the case study from one client and explaining how we did it.
Do a background check
Check for reviews and testimonials about the marketing company you want to hire. Comments from past clients, either good or bad, can give you an idea how it is like to be working with a particular marketing agency.
If there’s a string of bad reviews, consider it a red flag and find a better one. See an example here.
Consider your budget
When choosing a good Instagram marketing company to run your Instagram campaign, one important factor to consider is your budget. You need to decide early on how much you can spend on your Instagram campaign. This will quickly slash down your list of prospects.
Your choice of a marketing agency should not solely depend on monetary considerations though. The idea is to find a firm that can provide you with cost-effective returns for your marketing investment with their strategic growth services.
Find a results-driven firm
Some of the key metrics that marketing agencies consider include reach, website traffic, engagement, growth and lead generation.
The right digital marketing agency should be able to explain to you what these metrics mean for your business. You want to partner with an Instagram marketing company that is transparent with the results.
Work with full-service digital marketing firm
Instead of choosing a company that focuses primarily on Instagram campaigns, consider a firm that can provide a range of social media marketing services.
You may realize that you can expand the reach of your market if you promote your products and services in other platforms like Facebook, Reddit, Quora, and Twitter.
Find a digital marketing firm that handles multiple platforms. Dealing with a one-trick pony can be tricky once you decide to scale.
Choose an agency that can address your unique marketing needs
When it comes to promoting your products and services on Instagram, what works for other businesses may not work for you. There is simply no one-size-fits-all approach.
A competent Instagram marketing agency should acknowledge that a template strategy, more often than not, won’t work. They must offer tailor-made strategies that will meet your needs. There are several marketing strategies to run depending on what your brand requires.
Whether you want lead generation, increased organic engagement, or simply brand awareness, there’s a specific route to take. Working with a template strategy will deliver subpar results.
Last tip: branch out
If you really want to increase your brand’s online presence, you need to branch out. So to speak, don’t put all your eggs in one basket. Instead of investing all your resources on Instagram, branch out and look at other opportunities.
For instance, Managed Quora Marketing is all the rage right now. If you’re looking for the best digital marketing firm to handle your Quora presence, check out Soar. They tick all of the boxes and will deliver guaranteed results.