What is Google News?

September 12, 2019 in Education

Google News is a computer-generated search engine vertical which collects and aggregates news stories and headlines from over 50,000 sources of information spanning the globe. Google then displays them based on user preferences and interests, or through search filtering. You can access Google News directly by going to https://news.google.com/ or by selecting the ‘News’ section below the main search bar on Google’s homepage.

Here’s an example of what the Google News home screen looks like (the default view is top stories’ and is driven by location as well as user preferences):

Some of the features to take note of include:

  • Search bar functionality (typical search engine use)
  • Supporting filtering (region and news type i.e. modern, classic, headlines or compact)
  • Side navigation (quick topic filtering functionality)
  • Weather app
  • Location and preference based information widget (displaying local news based on preferences and location data)
  • Editors’ picks
  • Top stories (region set and global)
  • Suggested for you (user behavior and preference-based data)
  • Industry

Source

5 Best Influencer Marketing Companies You Should Be Using 👯‍♀️

September 10, 2019 in Education

Influencer Marketing Companies

According to research, 19% of marketers spend $1,000-$10,000 per year on influencers.

And 17% of companies spend 50% of their marketing budget on influencers.

Woah 🤔

And with more than 500,000 active influencers across the web, it’s tough to choose the right one.

And that’s where influencer marketing companies come in and save the day. 

These companies help their customers find influencers in their fields that’ll increase their sales.

But not all influencer marketing companies are made equal, some are definitely better than others.

And that’s why we wrote this post:

To make the process of finding the right influencer marketing company easier for you.

Here are the top 5 you should consider for your next marketing campaign. 👇

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