Soar Ethical Policy

Last revised: September 22, 2020

Social Signals

Social signals are interaction metrics on social platforms like Facebook, Twitter, LinkedIn, Reddit, Medium, etc. Some examples of social signals are likes, dislikes, shares, votes, pins, views, etc. which commonly help to showcase popularity and affinity for a specific piece of content.

Social signals are the new social proof or social vote. They add credibility to your content and highlight the value of your post. That said…

  • In a month (2018), the average Facebook user likes 10 posts, makes 4 comments, and clicks on 8 ads.
  • Buffer says that there’s been a 24% increase in the number of posts per quarter – an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 2018.
  • There are 500 million tweets sent each day. That’s 6,000 tweets every second (2020).

How does one break through the noise and gain visibility to the thoughtful valuable content they’ve created? One asks all of his/her Facebook contacts to like and share the post, upvote their ProductHunt listing, like their page. Gaining such likes and followers usually doesn’t create much value for the entrepreneur nor it gains real customers. Social signals matter only when they come from people with a genuine interest in what is being offered – weather it is content, product, or service. So how do you gain such engagement through all the noise of social media?

Ethical Marketing

At Soar, founders and team members found a way to drive such engagement through thoughtful ethical marketing that drives real growth. Our mission is helping small businesses and early-stage startups to gain visibility by igniting real conversations around their brand and product/service.

By building our systems, processes, and services, we sometimes tilt into the grey zone of marketing – but we use such power for good. We respect user experience while delivering real value – by putting the creations of these entrepreneurs in the spotlight of public opinion, we are not just generating interest and traffic, we are also contributing to the discovery of new products and services. We boost real authentic conversations. The rest is up to the people – their particular interest, opinion, experience, and expertise. No different from a boosted Facebook post that you see daily on your feed.

With Great Power Comes Great Responsibility

We understand the true value of social media – real live interactions. Some reports say that there are as many as 20 million fake Twitter accounts. With a reported 500 million registered users, that comes out to roughly 4% of all Twitter accounts being fake (bots). This is not what we are about.

We’ve created standards that we apply to everything we do, and so it only made sense to create such standards for Soar users. We manually screen all and any big volume clients to make sure that this power of creating visibility and engaging conversations is not used to promote things like racism, scams, illegal activities, etc.

Any and all Soar users, by using Soar services, understand and agree to abide by the following Standard: Soar services are not to be used for promoting topics, conversations, products, services, content around:

  • Violence: You may not threaten violence against an individual or a group of people. We also prohibit the glorification of violence.
  • Terrorism/violent extremism: You may not threaten or promote terrorism or violent extremism.
  • Child sexual exploitation: We have zero tolerance for child sexual exploitation.
  • Abuse/harassment: You may not engage in the targeted harassment of someone, or incite other people to do so. This includes wishing or hoping that someone experiences physical harm.
  • Hateful conduct: You may not promote violence against, threaten, or harass other people on the basis of race, ethnicity, national origin, caste, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease.
  • Suicide or self-harm: You may not promote or encourage suicide or self-harm.
  • Sensitive media, including graphic violence: You may not promote media that is excessively gory or share violent content. Media depicting sexual violence and/or assault is also not permitted.
  • Illegal or certain regulated goods or services: You may not use our service for any unlawful purpose or in furtherance of illegal activities. This includes selling, buying, or facilitating transactions in illegal goods or services.
  • Private information: You may not promote other people’s private information (such as home phone number and address) without their express authorization and permission.
  • Non-consensual nudity: You may not promote intimate photos or videos of someone that were produced or distributed without their consent.
  • Civic Integrity: You may not use Soar’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes promoting content that may suppress participation or mislead people about when, where, or how to participate in a civic process.
  • Impersonation: You may not impersonate individuals, groups, or organizations in a manner that is intended to or does mislead, confuse, or deceive others.
  • Synthetic and manipulated media: You may not deceptively share synthetic or manipulated media that are likely to cause harm.
  • Copyright and trademark: You may not violate others’ intellectual property rights, including copyright and trademark.
  • Relationship/trust-building scams: You may not deceive others into sending you money or personal financial information by promoting fake information or by impersonating a public figure or an organization.
  • Money-flipping schemes: You may not engage in “money flipping” schemes (for example, guaranteeing to send someone a large amount of money in return for a smaller initial payment via a wire transfer or prepaid debit card).
  • Fraudulent discounts: You may not operate schemes that make discount offers to others wherein fulfillment of the offers is paid for using stolen credit cards and/or stolen financial credentials.
  • Phishing scams: You may not pose as or imply affiliation with banks or other financial institutions to acquire others’ personal financial information.

Every user, client, and order has to comply with this Standard, and participants can not pay to avoid the criteria.

Soar is committed to helping real businesses and individuals to achieve meaningful growth in their entrepreneurial path without harming others’ experiences or selves.