Using Soundcloud to garner listeners is a promising avenue for exposure. Whether you are a musician, a podcast creator, or music producer, this platform can help you. There’s a rich music community on SoundCloud, and with the right promotional campaign, you can gain a heap of new fans. So what does it entail? Let’s find out.

Can you promote on SoundCloud?

The simple answer is, yes, you can! As detailed here. Promoting on SoundCloud is an option that is available to users. The smallest cost to run promotions is $25, and you can choose between two options of Simple or Advanced. Simple offers a lower cost per thousand impressions, and Advanced is higher. SoundCloud does not guarantee clicks, plays, or engagements through the promotions. It only ensures your content’s visibility to a likely more extensive reach than what you already have.

How Can I Promote on Soundcloud for Free?

SoundCloud is a growing and useful platform. While tracks and podcasts populate the platform, those aren’t the only options for its use. Anyone can make a SoundCloud profile for free! With that, uploading content that discusses your business or brand could be a benefit. SoundCloud offers paid promotions, and those are an option. But how would you promote for free here?

Engagement

Find channels that share the topics your brand discusses. These channels may also share a vested interest in your business or industry. Share your knowledge and remain diligent in your daily engagement.

Create and upload free content

Give away free content on SoundCloud that promotes your brand or business. There is no required length to what you upload, and you can talk about whatever you want. So be sure to make relevant content that engages the audience. Your content should also leave the audience wanting more. From there, they’ll dig deeper into your content and even become a fan .

Reach out for cross-promotions

Research the platform and find other creators or businesses in your lane and approach them for cross-promotion! You can cross your audiences over and increase visibility.

Reach out for guest spots

One thing you might want to try is to connect with other users and feature them in your SoundCloud uploads. That way, you can get connections within the community and do cross-promotions! With cross-promotions, your audiences will overlap and benefit both of your brands. This is one way to increase your reach and engagements.

If you’re a musician, offer to do features

Reach out to other SoundCloud artists and offer to feature them on your songs or be featured on one of their songs. There is a wealth of talent on the platform, and each of them has its audience. Cross your audiences and help each other grow on the platform!

How much does it cost to promote on SoundCloud?

The lowest you can spend to promote on SoundCloud is $25 per promotion. You can, of course, spend more than that, but you cannot spend less. If you feel like you may need help with marketing and promotion, SOAR is a great place to look for that help! Marketing firms like SOAR offer Reddit Marketing services and develop marketing promotions that fit your needs.

How do I boost my SoundCloud plays?

This is the crucial question. How do you garner more interest in your SoundCloud channel? There are a lot of options, some of which we have discussed above. Meanwhile, you should also promote your Soundcloud to platforms like Facebook, Twitter, Reddit, and more. Don’t just needless spam links to your content. You need to engage with people and show some personality. No one likes being nagged to check out something that they could have little interest in. SoundCloud is a valuable commodity. It features millions of engagements each day per SoundCloud Revenue And Usage Statistics (2020).

There’s no reason why you can’t dip your toes into the platform and share in that wealth of engagement. SoundCloud offers paid promotions, but if it does not fit your budget, they also have free promotions. The best way to ensure success on SoundCloud is to be diligent about uploading content. You should also stay consistent with what you offer your audience. From there, you can gain organic followers!