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What's a Guest Post?
Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.
Links are the most important ranking factor. Guest blogging offers an opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among your audience.