Want to promote your Instagram account? Well, it’s time to rethink your strategies. The platform is continually growing, and its rapid evolution means that what worked in the past isn’t going to give you the same engagement today.
According to recent Instagram statistics, this social media platform is becoming more and more crowded with brands and personalities fighting tooth and nail for engagement.
Thus, users are willing to pay for Instagram promotion services to promote their profiles to their target audience. I will provide actionable ways to drive traffic to your account, from Instagram promotions to promotions on other social media platforms and if it is actually worth it.
What is Instagram promotion?
Instagram promotion is a bunch of regular, non paid posts being shared on a profile, promoting itself to the wide audience on the platform. In other words, it’s sharing content on Instagram, with the goal to reach your target audience.
Additionally, many businesses run paid Instagram ads to reach even more users on the platform and achieve even better results.
In order to succeed with your promotion on Instagram, I highly recommend to follow a strategy that fits your business case. Don’t worry, I got you covered. I put together 4 hot Instagram strategies to promote your brand on the platform.
Instagram promotion Strategies
Increase your content production
When it comes to content, there is no shortage of what you can publish on Instagram. From photos, videos, memes, and stories, you can post almost everything. If you are still unsure of what works on your account, you need to experiment.
This means that you need to increase your content production and post more frequently. While it is true that posting once a day is the platform’s best practice, you won’t get enough engagement if you don’t know what your target audience wants to see on your feed.
Once you have an idea of what works best for you, the next thing you need to do is to understand the best times to post on Instagram. After understanding this, you can now create a strategy on how you would approach your feed and increase the engagement of your posts.
Promote your posts on other social media sites
Getting the right snapshot for your Instagram and crafting the best caption can sure be a lot of effort. Don’t let that go to waste!
You can use the same content and promote it on other social platforms so that your efforts won’t go to waste. For example, you can share your posts on platforms such as Facebook and Twitter, so you can maximize your content’s reach.
If you want to take it to the next level, you can use other platforms, such as Reddit and Quora, to promote your business and Instagram account.
For example, services such as Trending posts and Brand mentions will allow you to get positive reputation and important mentions, so you can go viral on the platform. You can also take advantage of Quora marketing service and give your Instagram business profile a backlink every time it answers a question.
Don’t forget to post people-centric content
For your Instagram promotion, it is understandable that you want to highlight your products, especially if you are promoting a business. But keep in mind that selfies are still one of the most popular posts on Instagram.
If you are a business, you can leverage customer photo posts and stories, or even pictures of people using your products in real-world settings.
This is an excellent way for a business account to say that they can advertise in a more human way without pestering followers with a post that screams “BUY MY PRODUCTS”.
Use branded and industry hashtags
Of course, one of the Instagram promotions that always work is the use of hashtags. When it comes to Instagram promotion.
Brands and personalities should create their own hashtag to encourage sharing and promotion on behalf of their followers. It also creates a filter so your followers can easily find posts and stories you share.
Apart from your own hashtags, another promotion strategy that works is by using general and community hashtags from Instagram such as #photooftheday, #beauty, or #music. Using these tags, your posts are more searchable by tag-followers, which can increase your reach.
What should I start with?
Well, there is no exact approach that will guarantee you great results. However, the ideal way to go is some kind of combination of all opportunities within Instagram.
Share a few posts weekly, focusing to educate and engage your audience. Add a reel once in two weeks for instance, which can bring you lots of non-followers and increase brand awareness on Instagram. Bring more value to your followers through Instagram stories, engage with them, run competitions or giveaways to improve your Instagram presence.
Top it of with promoting your Instagram posts or run Instagram ads to attract more followers and improve your brand awareness. Obviously, it all depends on your business, your audience, the market and many more aspects.
A very important tip is to optimize your Instagram feed. Meaning, look at your IG profile. How does it look like all in all? What is the layout? Does it look interesting or is every post totally different? Besides providing quality content, it is also very important what is the overall look of your Instagram profile.
However, there are a few general tips to follow that will NOT harm your Instagram promotion, quite the opposite:
Engage with your audience
Ask for their opinion
Give them something for free
Get them involved
Answer their questions
When it comes to the Instagram paid promotion, try experimenting different audiences, different times, posts, videos and so on. Spend more time and resources on it if you can, to truly find out what works the most for your business.
Don’t expect going viral after sharing one Instagram post or story. Instead, be consistent, helpful and remember – it’s a long game you are playing!
When it comes to different Instagram promotions, you don’t need to be an expert to make sure that you get more profile visits and followers in your account. All you need to do is take advantage of the platform’s features, such as Instagram stories and Instagram reels.
You also need to make sure that your bio has enough information about your or your business and you have the link to your website. Be human. Don’t try to overuse keywords and promotional content. Nobody likes that!