The 21st century is also known as the Digital Age. The lightning speed pace at which society has embraced technology completely transformed the world. Those born before the 2000s live in an entirely different world from what they grew up in.
From the era of television and cable arose online streaming sites like Netflix, Hulu, and Disney+. Telegram and mail were replaced with instant messaging platforms. Even mundane things in life like recipe books and alarm clocks have also experienced digital transformations.
Everything is in a virtual space now. The Information Age saw a rapid shift from traditional industries established by the Industrial Revolution to an economy that is based on Information Technology.
Did you know?
The typical marketing budget is approximately 11% of a company wide budget.
This fast-paced digital transformation has affected the business industry, most of all.
The invention and innovation of new technology present unlimited ways for companies to modify and ultimately improve business processes, culture, and customer experiences. Additionally, there is also a shift in the demands of the market that they had to fill.
One perfect example is the marketing sector. Over the last few years, it experienced significant changes in how they advertise certain products.
Traditional marketing strategies
Traditional marketing strategies included on-site promotions, ground activations, posters, flyers, billboards, and the like. However, as we become more and more attached to the digital world, companies have no choice but to adjust their strategies.
Digital marketing rose out of nowhere. Almost overnight, radio and TV advertisements got rendered ineffective. All the attention was focused on digital marketing strategies.
Social media marketing, email marketing, Search Engine Optimization, PPC ads — these are just some of the new trends that companies are trying out to advertise their brands.
This article will discuss three new and creative ways to market your brand online in 2021. These are strategies that are still unknown by the majority of the population, resulting in higher chances of conversion and less competition.
Online influencers are a recent trend brought about by the rise of social media platforms such as Instagram, TikTok, and Facebook. Fundamentally speaking, influencer marketing is a form of social media marketing.
It uses influencers, famous individuals with a massive following to market a specific product or service. These influencers usually have thousands, even millions, of followers on their social media accounts.
The idea behind it is that these influencers have earned their followers’ trust and patronage, making it easier to convert them into customers for your brands. This marketing strategy works particularly well when the influencer you choose is a well-known authority figure in the industry.
For example, if your company is selling baby diapers, getting an influencer will be a significant mismatch in the travel industry. You want Mommy Influencers as they cater to a better demographic match.
Their audience is looking for mom/baby-related content, so having your brand on their feed will not come as a surprise to them. Additionally, this reduces resistance from your potential customers.
Influencer marketing is a rapidly growing industry. Studies show that the influencer marketing industry had grown from $6.6 billion in 2019 to almost $10 billion in 2020.
Famous figures like the Kardashians, Lauren Conrad, Cole Sprouse, and Zach King have helped market dozens of brands into success.
Quora is an online question-and-answer forum built on community-based interaction. People from all over the world visit Quora to ask questions and provide answers. It is a virtual space where users can have comprehensive discussions about any topic.
Users flock to Quora for quality discourse. This is why Quora marketing must be done with finesse and a lot of subtlety.
It is quite challenging to market on Quora as moderators are always on the lookout for marketers who are only there to sell. Quora answers are way more complicated than people realize and that’s why you need to be aware of several aspects.
Qualities of a good Quora answer must be:
- Clean of profanity and language abuse
- Factual and updated
When marketing on Quora, subtlety is key. The goal, first, is to add value to the discussion. Marketing your site’s links comes second.
What you want to do is to build authority on your account so you can be considered an authority on the topic. It is essentially influencer marketing without the need for online following.
Quora marketing is complicated. Let Soar help. Our Quora marketing service helps brands write helpful content to improve their Quora reputation.
Guest posting is the process of writing helpful articles online but publishing it on someone else’s website or blog.
While it may sound counterproductive to spend resources on an article that won’t go on your site, guest posting is actually a cheeky yet effective way of sending online traffic to your own site.
Establishing positive relationships with famous bloggers in your industry is necessary if you want your site to receive optimal traffic. Building backlinks create brand awareness, brand authority, and SEO ranking.
Brand awareness and authority are two giveaways. One under-discussed benefit is the SEO ranking. Websites are ranked by search engine algorithms. SEO ranking is essential as it brings your website to the top of search results. Studies suggest that users click only on the first three links.
If that’s not enough to convince you to try out this marketing strategy, guest posting also introduces your site to a whole new audience.
That means more readers get to read about your brand. If you’re unsure of how to do guest posting, Soar can help you out! Our Guest Post services are guaranteed to bring you more online traffic.
The world has changed since the introduction of the Internet to the public. Companies have no choice but to adapt to these strategies or lose their edge against their competition. Staying on top of trends is one way to guarantee your company’s success.