Hooray! You’ve finally mastered and released your track, and now the next step for you is to release and market your music video.

If you already have a fan base on your social media or followers on Spotify or SoundCloud, you might find it easy to get viewers for your new music video. But if you’re starting and want to grow exponentially, this guide will help you navigate the marketing world of music.

The way people consume music has changed entirely in the past few years, with over 45% of people listening to music through streaming services such as Spotify.

Did you know?

60% of Americans aged 35-54 say they visit youTube for music video content at least once a week.

So if you are using a traditional method to market your music video, such as using a mailing list, you might find it difficult to get the views you need.

Before you start your music video promotion, you need to identify your target audience to ensure that your listeners have the potential of becoming lifelong fans of your music, rather than simply tricking someone into clicking your music video to increase the number of viewers for your music video.

Here are some proven steps that can promote your music and get you the views you need.

music video promotion

Social media

This might be the most common music promotion trick, but most people who use social media marketing usually are doing it the wrong way.

Since Facebook has changed its algorithm again, so it’s necessary to have a strategy in place which is going to let the platform know that your post has the potential to be highly engaging content, so it will push your music video to a higher percentage of people who have liked your page. This also is the same for all social media accounts you have.

You can also use Instagram to promote your music video and leverage Instagram stories, and highlight the best parts of your music video. If you have thousands of fans on your social networks, you can also use that to promote your videos and get the views you need.

Find people who share videos similar to yours

For your music video promotion, you can target people who are fans of other artists that have similar music as you have.

Music fans usually come from other artists, so you need to make a list and identify which bands or musicians that have a similar fan base to you and target their fans.

For example, if you’re an indie rock band, search for people who have shared music videos similar to yours. Create a list and message them individually.

music band

You can send them a message that goes something like this: “Hey, I’ve noticed that you’ve shared the new music video of xxxx, and I absolutely love that one. Anyway, you can check out this track too and if you love it, feel free to share it!”

Music video promotion services

When it comes to music video promotion, you’ll find a couple of services online that promise to get your video out to the right audience. This is a good marketing option, especially if you have the budget to hire a PR agency to promote your music videos.

Video promotion service can get you the promotion you need. However, there are many services on the internet, so be sure to pick the one that has experience with music video promotion campaign.

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Use Reddit

Reddit is where most viral videos and stories you see on most social media platforms originate from, so use this platform to your advantage and promote your Youtube music here.

If you are not familiar with how to navigate Reddit, you can subscribe to a Reddit Marketing service or Reputation Management service that will handle your daily music promotion and provide clear reports on the progress of your music marketing on Reddit.


If you want to promote your music video and get the Youtube views you need, these strategies are proven to increase your viewers and help you get new fans.

Hiring marketing experts and music promotion services can indeed be advantageous, but if you’re on a budget, doing it yourself can also help you with music video promotion.