In this post I’m going to round up the the best tools for finding, researching and analyzing users on Reddit.

When writing this post, I asked myself…

What are the tools that marketers & entrepreneurs need when approaching Reddit?

The tools I’ve found will help you

  • Discover at–a-glance insights into individual Redditors
  • Dig deeper and find out user activity patterns, sentiment, word frequency & more.
  • Find Reddit influencers

So make sure to stick around and see through the entire post.

Let’s dive in πŸ‘‡

RedditInvestigator: best for at-a-glance insights

reddit user analyzer RedditInvestigator

The RedditInvestigator homepage

Simple and minimal, RedditInvestigator makes looking up basic stats about users a breeze.

Enter in any Reddit handle into the homepage and you’ll get a dashboard with key stats. The dashboard covers basic information like

  1. Most active hours
  2. Link Karma over time
  3. Comment karma over time
  4. Favorite subreddits

The ease of use of this app really makes sharing your insights easy as pie.

Redditmeitis: best for profile research

reddit user analyzer redditmeitis

The Redditmeitis homepage

A lesser known Reddit analysis tool, Redditmeitis dives really deep to get meaningful stats and insights about users.

Unlike any tool I’ve seen, Redditmeitis shows.

  • Comment sentiment analysis
  • Activity & submission patterns
  • Top active subreddits
  • A word cloud with word frequency information

reddit user analyzer reddit meitis activity patterns

Some of the activity pattern statistics

It’s perfect for digging into the style and patterns of a single Reddit user.

Read on to see the best tool for tracking your posts and campaigns…

RedditInsight: best for monitoring a single post

reddit user analyzer reddit insight

It’s not winning any beauty awards…

RedditInsight simultaneously wins 2 awards.

  1. Ugliest tool on our list
  2. Best for monitoring and running marketing campaigns

But behind the janky interface, the functionality is great.

The killer feature of the tool is it’s Post tracking feature

It allows you to monitor the progress and trend of any individual post over time.

It’s packaged neatly into an easy-to-read karma-over-time graph which makes this a great reporting tool for clients.

reddit user analyzer reddit insight

RedditInsight’s post tracking tool

But for those of us who don’t want to deal with information overload, something simpler is in order…

Karmalb: best for influencer research

reddit user analyzer karma lb

The karmalb homepage

Karmalb is a leaderboard that’s similar to the subreddit analysis leaderboards we’ve reviewed in the past. But this tool focuses entirely on users.

The leaderboards have key stats about the most active users across Reddit, along with Reddit karma & age statistics.

It’s a perfect way to find influencers and top Redditors in your niche.

Thats it for our list!

These are the best free tools for analyzing users on Reddit.

Let us know if there is a new player on the market and I will make sure to include it in the article.

Reddit statistics

I feel like it’s time to give you the latest Reddit statistics in case you are not sure if you want to do Reddit Marketing.

Most of the numbers are expected to increase in the future… So, let’s move on.

Monthly active users

Reddit has 52 million daily active users. That adds up to around 430 million monthly active users. Pretty cool right?

As of April 2021, Reddit is the 15th most used social media worldwide just behind Pinterest. More than 63.32% of people on Reddit use the phrase β€œman” or an adjective.

Reddit users grew from 46 million in 2012 to 430 million in 2021.

48% of Reddit users are in the US, followed by the UK and Canada.

The platform had around 4 million app downloads a month and spiked to 6.6 million app downloads in January 2021, which was the highest number in Reddit history.

25% of US adults use Reddit.

Reddit is 9th most popular social media platform in the US.

How long do Reddit users spend on the site?

Reddit users spend 10 minutes or 23 seconds per visit on average. Average Reddit user has visited almost eight distinct Web pages.

Its overall bounce rates stand at 38.5 per cent, nearly four in ten of those visiting Reddit quit after they have seen just one page.

Congrats on making it all the way to the end of the post. πŸ˜‰

Promote your brand on Reddit πŸš€

Are you looking to promote your brand on Reddit. Check out the Reddit marketing service to reach your target audience.Β 

Want to learn more? We’ve compiled another post with the top tools to help you choose the right subreddits to post on. Read it here.