Create a Reddit account? Check.
Learn how Reddit works? Done!
Post various content and hope something sticks? On it!
If this is what’s currently going on in your Reddit marketing gameplan, you’re not alone.
Reddit marketing can be chaotic and confusing for beginners. To some extent, trying out a bunch of different strategies feels like you’re attempting to feed a beast that’s never fully satiated.
At the end of the day, you want all of this frenzied effort to bring you enough revenue and leads. But as marketing on Reddit requires a very specific set of skills and know-how, getting that ROI is a lot easier said than done.
Of course, the smartest and most convenient solution is to seek the help of seasoned Reddit marketers to help you out.
But if that isn’t an option right now, you can always try to navigate the world of Reddit by yourself. It’s not going to be easy, and you’re probably going to encounter a few stumbling blocks here and there.
One thing’s for sure though: you don’t have to do it blindly.
In fact, you absolutely shouldn’t!
That said, we’ve compiled a bunch of expert-tested tips on where, when, and what to post on Reddit to increase your chances of succeeding.
Let’s dive right in.
The best time to post on Reddit
If you want your marketing efforts to deliver awesome results, you need to know your audience from top to bottom. This includes not only their interests and hobbies but also their social media habits.
To maximize your chances of getting noticed, it’s important to time your posts properly. Most marketers will tell you that the best times to post on Reddit are Monday, Saturday, and Sunday mornings. And while posts that were submitted during these times do tend to perform best, factoring in the subreddit and your target audience will give you the most optimal results.
Let’s go back to this example. Most resources on the internet will tell you that:
- The best days to post are Saturdays, Sundays, and Mondays.
- Early morning posts are more likely to receive engagement.
These tidbits of advice are useful, but resist the urge to apply them blindly! For one, most Reddit users are from the US, so this data is most likely skewed toward that demographic.
If you’re trying to promote a product that is more relevant to a community outside the US, then you’ll have to adjust your posting schedule accordingly. Below, we’ll discuss a few tools you can use to accomplish this task.
Lastly, figure out when your target subreddits are most active, and try to brainstorm around your ideal customer’s daily routine. Ask yourself:
When are they most likely to give me the response I’m looking for?
One tool you can use to figure out the best time to post on Reddit is Delay’s Subreddit Traffic Analysis tool, which generates an easy-to-understand visual of the best days and times to post on a particular sub.
Later for Reddit offers something similar. Their Subreddit Top Post Analysis tool breaks down the number of top posts created per specific hour and day. Use it to figure out when the most successful content on a sub were posted so you can follow suit.
What to post on Reddit
Now that we’ve discussed the when, let’s move on to the what.
Let’s quickly go over the different post types on Reddit. Depending on the sub, you have the option to choose among the following content types:
Some subreddits allow only one post type. And if that’s the case in your target sub, congratulations! That’s one less decision for you to agonize over.
But if not, then you have no choice but to strategize and test out different approaches. Frankly, there is no one-size-fits-all solution here. Different subreddits will respond differently to various types of content.
But no matter what content type you end up going for, it’s always best to ensure that your posts are:
☑️ Relevant and relatable
The very thing that separates Reddit from other social media sites is the fact that it bands people with similar interests together. Contrast that to Facebook where you primarily connect and interact with people you know IRL, regardless of whether you actually have something in common.
That said, you’d have to tailor your strategy to be successful on Reddit. Based on experience and years of observation, Redditors are most responsive to content that they can strongly relate to.
☑️ Addresses an existing need
Found an angle that’s extremely relatable for your target audience? Why not take it a notch higher by addressing an existing need?
Reddit is a gold mine of information. Among all the social media channels available to the average person, Reddit is arguably the most conducive to discussion and information sharing. You’ll frequently find Redditors who are hungry for info, advice, and insights from like-minded people.
That said, any community on Reddit will have a unique set of pain points that need addressing. Rising to the challenge of addressing these needs is a great way to get good engagement AND build credibility in the community. A few popular and valuable posts you can attempt to make include useful compilations, mega threads, in-depth guides, charts, infographics, and cheat sheets.
☑️ High quality and discussion-worthy
Posting relevant and relatable content is great, but it will only get you so far. The quality of your posts needs to be up-to-par with the community’s expectations in order for your campaign to gain traction.
✔️ Double-check your claims and the information you post.
The last thing you want to do is cause an uproar for posting false information or rallying behind unfounded claims.
Because of the anonymity offered by the platform, Redditors are not afraid to call each other out when things like this happen. Although some controversy is always good to spark discussion, you simply don’t want to be on the receiving end of a massive backlash.
✔️ Start a discussion by being the first to contribute.
One of the best ways to start a discussion-worthy thread is to be the first one to lay down your arguments.
Instead of posting something like, Hey guys, what is your opinion on subject matter XYZ?, supplement the post with your own thoughts and insights about the matter, and then ask the community what they think about the topic and your opinion.
❌ Don’t be lazy.
Creating quality content for Reddit requires planning, strategy, and possibly tons of research. Relying on link posts every now and then is fine, but don’t expect your popularity to skyrocket solely from posting news and announcements.
And when you do get the engagement you’re craving, be diligent in replying and interacting with your audience. This can be rather energy-intensive especially if one of your posts blows up, but it’s a great way to make your mark on the platform.
Where to post
We’ve emphasized this countless times before, but we’ll say it again:
Finding the optimum subreddits to promote in is a key contributor to your success on Reddit.
Simply put, knowing where to post your content will put your brand in front of the right people. Even if you end up crafting an excellent post, it’s useless if your target audience isn’t there to see it.
If you want a more in-depth guide on how you can determine the best subreddits for your brand, check out this article.
And just like that, you’ve made it to the end of this guide!
As long as you don’t cut corners and you commit yourself to posting quality content at the right time, reaping the benefits of Reddit marketing isn’t impossible.
Want to learn more about how you can effectively use Reddit to promote your brand and grow your business? Be sure to check out the rest of our Reddit guides!