Guest posting is guest blogging, which means contributing a post on someone else’s blog in exchange for an external backlink to your site. A win-win strategy for everyone.

Niche edits are also known as Curated Links. Your link gets added to a post or page that already exists, and has already been indexed or cached by Google.

Do it the right way, and blog comments can be engaging and can add value to your brand. Targeted comments will connect with the right audience and can support your other backlink tactics. Do it wrong, and you stand out like a sore thumb. 

Press releases are articles written and syndicated to digital media outlets, including Google News. Engaging press releases can reach your audience and acquire valuable branded links and mentions from domains that carry a lot of weight in terms of referring domains, organize keywords and real traffic.

Written-for-you answers to important questions in your industry, with a traffic-driving backlink directly to your site.

Traffic-driving managed Reddit submissions with 50+ upvotes and lots of comments.

Social signals are social backlinks that are created when a user shares your given URL on their social media profile. This creates a quality backlink to your business.