When you’re managing a startup business, just trying to survive your first years in business, digital marketing strategies may be one of your least priorities. Well, I’m here to tell you that it shouldn’t. Getting the word out of your products and services must be your priority.
Most startup businesses, nowadays, have their own digital marketing strategies. The problem is most of these are often under-optimized.
The great thing about digital marketing is that it evens the field. It’s essentially a free trade. Digital marketing strategies are highly accessible, no matter the size of the company or the budget.
Digital marketing has a lot of sides. There’s social media, email, Reddit, Quora, SEO, PPC, etcetera. All of these cost resources. It may not necessarily be money but rather time and effort.
As a startup, all of your resources are finite, especially human resources. You want all of your operations to be optimized so you can get the best results by spending the least amount of resources.
In this blog post, we shall discuss the top three best digital marketing practices that we at Soar can help you with.
Create marketing and buyer personas
When you start a business, the first step is to create marketing and buyer personas, so you know how to align your digital marketing strategy. Here is how you make your buyer personas:
Note down all of the essential details about your customers. Their name, age group, job, income, and location. After that, try to put yourself in their shoes. What do they want from your business? Is there a specific need that you’re trying to solve?
How do they find out about your brand? What’s the most effective way for them to reach out to you? Where can they purchase your product? What social media platforms do they use? Which strategies usually work on their age group?
Create a very detailed list to focus on marketing channels that will provide you with the highest success rate. For instance, studies show that one in four adults aged 25 to 29 use Reddit.
If your target demographic is within this age range, employing Reddit Marketing strategies can significantly improve your advertising efforts.
Not quite sure how to start? Let the experts handle it! Soar provides Reddit Marketing services to businesses who want to promote their brand across this social media platform.
Optimize your website’s content
You’ve probably heard of Search Engine Optimization already. It is the process of optimizing a website so that it appears first on Search Engines Results Pages.
When we discuss SEO, often business owners are left scratching their heads. Many technical keywords are thrown in the mix such as h2s, keyword density, keyword cannibalization, meta-title, meta-URLs, etc.
I’ll make it simple for you. SEO improves your website’s visibility to relevant visitors. For instance, say you are an Event Planner in New York, and you have a website. When someone searches for “event planner New York”, ideally your site pops up first.
According to studies, 53% of organic traffic clicks on the first link.
Just imagine how huge of a boost that would be for your company if more than half of those searching for an event planner in New York contacted you. Customers would book you for months!
There are many hearsays and age-old SEO tactics that will doom your site instead of optimizing it. I recommend letting the professionals take care of it. And no. I don’t mean going on Fiverr and hiring the first or cheapest listing selling SEO. These guys usually conduct blackhat link building tactics that will put you penalized by Google.
It is best to hire SEO professionals such as Soar to take care of your SEO. Our SEO services are composed of whitehat link building tactics guaranteed to bring you to the top of your SERPs organically.
Have an active blog
Use your website to publish helpful and relevant articles for your customers. This content will also guide potential customers during the buying process.
Insightful and informative blogs help influence the purchasing behavior of your online traffic.
Some studies found that over 47% of buyers will read through three to five articles before engaging with a sales representative.
Create a content calendar so you can schedule your blogs. List down all of the topics relevant to your field. Going back to our previous example, if you are an event planner in New York, what are the articles that potential customers might read. Here are a few samples:
- What Are The Best Dates To Plan A Party in New York?
- How Can I Plan The Wedding of the Century?
- Who Are The Best Caterers in Manhattan?
- Top 5 Best Events Places Around Staten Island
It would be great if you can hire a content writer that will populate your blogs regularly. However, if you don’t have the manpower, you can always avail of Soar’s Content Marketing services.
Digital marketing is a tricky business. You always have to think of your online reputation as well as keeping an active presence.
If you lag behind, even just for a little bit, you’ll be surprised at how far your competition has gotten. It is a constant tug of war between you and your competitors, with your audience’s attention as the rope.
If you’re unsure how to employ specific digital marketing strategies, it’s best to contact the professionals instead of trial and error. We now live in an age of “receipts” and “cancel culture.” One misstep and you’re forever immortalized as an idiot on the Internet.