Building trust in skeptical gaming communities
We built authentic credibility for a game rewards app in skeptical communities, achieving #1 average post position and generating 52.8K+ positive views.
Client:Mobile Game Studio
Industry:Mobile Gaming
Duration:5 weeks
The challenge
Gaming communities hate monetization schemes
A game studio needed to increase brand awareness for their rewards app in gaming communities known for being highly critical of monetization.
High competition
Thousands of mobile games and reward apps competing for user attention and downloads.
Community skepticism
Gaming communities are notoriously skeptical of reward apps and monetization schemes.
Trust requirements
Had to establish credibility without appearing promotional or triggering community backlash.
The solution
How we earned community trust
We developed a community-first approach that focused on providing genuine value before promoting the rewards app.
Community integration
Authentically engaged with relevant gaming and app communities.
Value-first content
Created content that provided genuine value before introducing the app.
Trust-building approach
Focused on transparency and genuine user benefits to overcome skepticism.
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The process
Project Timeline
1
Community research
Week 1Identified target gaming communities and analyzed culture
2
Relationship building
Week 2-3Established authentic presence through valuable contributions
3
App introduction
Week 4-5Gradually introduced app benefits through natural conversations
The results
Community acceptance achieved
Value-first approach successfully built trust and generated significant engagement in traditionally skeptical gaming communities.
52.8K+
Total Reddit views
↑ Strong visibility in gaming communities
171+
Conversations started
↑ High engagement rate
#1
Average post position
↑ Top hot page positioning
Additional Outcomes
- ✓Built credible brand presence in gaming communities
- ✓Generated authentic user testimonials and reviews
Client testimonial
"We were impressed with Soar's team. They understood the challenges of promoting a rewards app in gaming communities and took a genuinely authentic approach. The results speak for themselves - they built real trust and engagement where others have failed."
CEO
Chief Executive Officer, Mobile Game Studio
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