Reputation marketing by Soar
A single negative result can define your brand. We replace it with authentic conversations that Google and AI prefer, turning your reputation into a growth engine.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How we shift your brand's first page (and the AI summaries)
A bad first page sells your customers to your competitors. We replace the bad with the good.
Push positive threads to Google's first page for every brand search
Eliminate negative threads from the top 10 results buyers and AI tools see
Search visibility timelinePositive vs negative threads ranking on Google's first page
Problems we solve
Problem
How do you bury a negative thread that ranks for your brand?
A single bad result on page 1 of Google is shaping every prospect's first impression and costing you customers every time someone searches.
Service
Reputation Management
We push the bad result off page 1 by building newer, more credible threads that take its place.
Problem
How do you control what AI says about your brand?
ChatGPT, Perplexity, and Google AI Overviews build their answers from whatever ranks. If the negative ranks, the AI repeats it.
Service
AI Visibility
We engineer the positive content that ranks, so AI tools cite the version of your brand you want them to.
Problem
How do you protect your brand during a crisis?
Crisis content compounds within hours. Without a coordinated response across communities and search, the negative narrative becomes the story.
Service
Crisis Response
We coordinate response content across Reddit, Quora, and Google, replacing the dominant narrative within days.
Problem
How do you stop competitors from defining your brand?
Competitors and detractors can rank threads for your brand name. They show up first when buyers research you.
Service
Brand Defense
We rank our content first for branded searches, so the recommendation buyers see is the one you'd write.
Problem
How do you maintain a clean reputation long-term?
Brand sentiment drifts over time. Without ongoing community presence, even a clean reputation can slide into negative.
Service
Ongoing Reputation
We monitor and respond to brand mentions monthly, keeping your community presence active and your search results clean.
The compounding effect
Reputation that compounds: positive once, positive forever
A negative thread costs you customers every day. A positive thread that takes its place pays you back every day.
92%
of buyers won't engage with a brand whose first-page Google result is negative
40%
of negative impressions can be replaced within 90 days with engineered positive content
18+ months
durability of a top-3 positive result once ranked
Identify the negative
We map every negative result ranking for your brand searches.
Build the replacement
Newer, more credible threads and answers that out-signal the bad result.
Lock the win
Ongoing engagement keeps the positive on top, and the negative permanently buried.
Why we win
Why most reputation work fails, and how we fix it
- 1
We outrank the negative results
We engineer better content that ranks above the bad, so buyers and AI tools find the positive first. Durable displacement that compounds, on platforms where takedowns aren't an option.
- 2
Warmed-up accounts mods already trust
Every Soar account is aged with relevant subreddit and topic history, with real karma, comment trails, and reputations the mods already trust. The replacement content lands as a credible source.
- 3
Human writing tuned to the community
Every post and answer is written by a human who's read the community, in the cadence and voice that earns upvotes and citations.
- 4
Attribution to sentiment shift
We track what actually matters: which negative results have been displaced, what AI tools now say, and how brand-search sentiment has shifted month over month.
VP marketing / Furniture brand
Case studies
Brands whose first page we've rebuilt
How it works
How a Soar reputation campaign actually runs
We don't try to delete what exists. We replace it with content that ranks higher, reads better, and pays you back for years.
01
Map
Audit every result ranking for your brand searches across Google, AI tools, Reddit, Quora, and reviews. Score each by visibility and impact.
02
Build
Engineer the replacement content: positive threads, substantive Quora answers, and authentic community posts that out-signal the bad results.
03
Lock
Ongoing engagement on the new content keeps it on top while the negative result drops out of view permanently.
04
Measure
Monthly reporting on which negatives have been displaced, brand-search sentiment delta, and AI summary changes.
01
Map
Audit every result ranking for your brand searches across Google, AI tools, Reddit, Quora, and reviews. Score each by visibility and impact.
02
Build
Engineer the replacement content: positive threads, substantive Quora answers, and authentic community posts that out-signal the bad results.
03
Lock
Ongoing engagement on the new content keeps it on top while the negative result drops out of view permanently.
04
Measure
Monthly reporting on which negatives have been displaced, brand-search sentiment delta, and AI summary changes.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about reputation marketing
Almost never, and any agency promising deletions is misleading you. What we do instead is engineer newer, more credible content that ranks above the negative result. Within 60 to 120 days, the bad thread drops off page 1 of Google and buyers stop seeing it. That is a far more durable fix than a takedown, which can be reversed at any time.
Further reading
Go deeper on Reddit marketing
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article