Community PR by Soar
We secure media placements that build authority, then amplify that coverage in communities to win in search and AI.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How earned coverage and community amplification compound into search and AI authority
A PR hit by itself is a moment. A PR hit amplified across communities is a moat.
Move from 2 to 18 threads ranking in Google's top 10
Turn one-time PR wins into permanent search and AI visibility
Visibility channelsSearch and AI visibility from PR amplification
Problems we solve
Problem
How do you turn a press hit into long-term search authority?
A press article is read once and forgotten. Without community amplification, it never compounds into rankings or AI citations.
Service
Earned Press
We secure relevant media and podcast placements, then route the coverage into the communities that turn it into durable search and AI authority.
Problem
How do you make sure communities actually pick up your news?
Most PR teams hand off to a community team that doesn't exist. The press hit lands and dies. The communities never hear about it.
Service
Community Amplification
We seed the press coverage into Reddit, Quora, and forum threads where your audience reads, with content the communities engage with rather than ignore.
Problem
How do you control your brand reputation across press and community?
A negative press article ranks for months. A negative community thread ranks for years. If you only manage one, you only manage half your reputation.
Service
Reputation Management
We coordinate response across press relations and community presence, so the version of your brand buyers see is the one you'd write yourself.
Problem
How do you get cited by AI from your earned coverage?
AI tools cite community discussions far more than they cite press articles. A press hit alone won't show up in ChatGPT or Perplexity.
Service
AI Citation
We turn each press placement into supporting community content that LLMs actually cite, so your news shows up in AI answers.
Problem
How do you respond when crisis hits?
Crisis content compounds within hours across press and community. PR can't move communities, and communities don't trust press.
Service
Crisis Coordination
We run coordinated response across press outlets and community platforms in parallel, replacing the dominant narrative within days.
The compounding effect
How earned coverage becomes durable search and AI authority
A press hit recycled across communities ranks longer, gets cited by AI, and pays back for years. We close the loop most teams never close.
10x
search lift when a press hit is amplified across community threads
Top 5
Reddit and Quora rank among the most-cited sources for AI tools (press articles do not)
18+ months
average traffic half-life of a community thread that references a press placement
Earn the press
We secure relevant media coverage that gives buyers a reason to discuss your brand.
Amplify in communities
Each press hit gets seeded into the threads and answers where buyers read and recommend.
Compound in search and AI
Communities cite the press, search engines rank the discussion, AI tools build their answers from the result.
Why we win
Why most PR fails to compound, and how we fix it
- 1
PR plus community in one team
One team, shared briefs. The press hit is engineered to be community-amplifiable from the start, and the community thread is engineered to feed the next press hit.
- 2
Aged community accounts ready to amplify
When a press hit lands, it needs to land in a thread within hours. Soar maintains aged accounts in target communities specifically for fast amplification.
- 3
Crisis-ready coordination across channels
We run press and community as one playbook. When something breaks, we move on both fronts in parallel, with the same source of truth.
- 4
Attribution from press to AI
We track each placement from press hit through community thread through search ranking through AI citation, so you see the full ROI of every story.
Head of communications / Enterprise SaaS
Case studies
Brands we've built press-and-community moats for
How it works
How a Soar community PR campaign actually runs
Press and community in one playbook. We brief, place, and amplify in the same engagement, then measure the full loop.
01
Earn
Identify and secure the press placements most likely to land in communities. Brief each story for community amplification from day one.
02
Amplify
Within hours of each press hit, seed it into target subreddits, Quora topics, and forums with content the community actually engages with.
03
Compound
Cross-link the press and community content. Layer follow-ups. Build the corpus that ranks in search and gets cited by AI.
04
Measure
Per-story attribution from press placement to community pickup to ranked queries to AI citations.
01
Earn
Identify and secure the press placements most likely to land in communities. Brief each story for community amplification from day one.
02
Amplify
Within hours of each press hit, seed it into target subreddits, Quora topics, and forums with content the community actually engages with.
03
Compound
Cross-link the press and community content. Layer follow-ups. Build the corpus that ranks in search and gets cited by AI.
04
Measure
Per-story attribution from press placement to community pickup to ranked queries to AI citations.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about community PR
Traditional PR ends when the article publishes. Community PR treats the press hit as the starting point. We brief each story for community amplification from day one, then seed the coverage into Reddit, Quora, and forum threads within hours of publication. The press placement becomes a citation source for community content that ranks in search and gets cited by AI tools, instead of being read once and forgotten.
Further reading
Go deeper on community PR
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article