AI SEO by Soar
AI models like ChatGPT, Claude, and Gemini are becoming the new search engines. We ensure your brand is the top recommendation when customers ask AI for solutions in your category.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How we get you cited across ChatGPT, Claude, Gemini, and Perplexity
AI tools build their answers from the same source pool. We make sure your brand is in it.
Move from invisible to cited across ChatGPT, Claude, Gemini, and Perplexity
Build authority that AI models trust and consistently cite
AI optimization timelineCitation rate and sourced answers across major AI models
Problems we solve
Problem
How do you become the recommendation when buyers ask ChatGPT?
When buyers ask AI for product or vendor recommendations, the answer is built from a small pool of sources. If your brand isn't in that pool, you're not in the answer.
Service
AI Citation Engineering
We engineer the source content LLMs cite, so your brand surfaces when buyers ask AI tools for recommendations.
Problem
How do you fix what AI says about your brand?
ChatGPT and Perplexity build their answers from whatever ranks. If a negative source ranks, the AI repeats it. Every prospect gets that summary.
Service
Reputation Management
We rank positive content above the negatives so the AI version of your brand matches the version you'd write yourself.
Problem
How do you become the source AI tools trust?
AI models prefer high-trust, frequently-cited sources. A new website or thin content gets ignored, no matter how good your product is.
Service
Source-of-Truth Authoring
We build the high-trust documents and threads that LLMs index as authoritative sources for your category.
Problem
How do you stay visible across every AI model?
Each AI tool draws from a slightly different source pool. Showing up in ChatGPT doesn't guarantee Perplexity, and Gemini does its own thing.
Service
Multi-Model Visibility
We optimize for the source signals that matter to each major LLM, so your brand surfaces consistently across ChatGPT, Claude, Gemini, and Perplexity.
Problem
How do you measure where AI is mentioning you?
AI answers are invisible to traditional SEO tools. You can't fix what you can't see, and most teams have no idea where they show up or where they don't.
Service
AI Search Tracking
We track citations, sentiment, and competitive share across every major AI tool, with monthly reports tied to the work that moves them.
The compounding effect
Why an AI citation outlasts every Google ranking
An AI citation isn't a click. It's a recommendation delivered directly to the buyer at the moment of the question, every time, for as long as the source persists.
60%
of buyers consult AI tools as the first step in research
Top 5
Reddit and Quora rank among the most-cited sources for ChatGPT answers
24+ months
average citation half-life of a top-quality source document
AI tools index sources
ChatGPT, Claude, Gemini, and Perplexity build their answers from a small pool of trusted sources, mostly Reddit, Quora, Wikipedia, and high-authority sites.
Buyers ask AI for advice
When buyers ask 'what should I use for X', the AI synthesizes its answer from those sources.
Your brand surfaces, or doesn't
If your brand is in the source pool, you're the recommendation. If not, you're invisible at the most important moment.
Why we win
Why most AI SEO work fails, and how we fix it
- 1
We rank the source itself
We engineer the threads, answers, and documents that AI tools actually pull citations from. The source layer LLMs trust, optimized for the queries your buyers run.
- 2
Aged accounts on the platforms LLMs index
Reddit, Quora, and Stack Exchange feed every major LLM. Every Soar account is aged with relevant topic history, so the content we publish is treated as a credible source from day one.
- 3
Multi-model coverage across every major LLM
We track and optimize across ChatGPT, Claude, Gemini, and Perplexity in parallel. The signals that move each are different, and we tune to each independently.
- 4
Attribution to AI surface
Our reports show which AI tools now cite you, what sentiment they apply, and how much of the category they hand to you.
Head of growth / B2B SaaS platform
Case studies
Brands we've made the AI recommendation
How it works
How a Soar AI SEO campaign actually runs
We don't run AI SEO like traditional SEO. We engineer the sources LLMs trust, then track citations across every major model.
01
Map
Audit how every major AI tool currently answers questions in your category. Identify which sources they cite and where your brand is absent.
02
Build
Engineer the high-trust threads, answers, and documents that LLMs treat as authoritative sources. Plant them where the AI models index from.
03
Compound
Reinforce the wins. Cross-link the sources, expand topical coverage, layer related content where buyers research.
04
Measure
Monthly tracking of citations across ChatGPT, Claude, Gemini, and Perplexity. Sentiment lift. Competitive share.
01
Map
Audit how every major AI tool currently answers questions in your category. Identify which sources they cite and where your brand is absent.
02
Build
Engineer the high-trust threads, answers, and documents that LLMs treat as authoritative sources. Plant them where the AI models index from.
03
Compound
Reinforce the wins. Cross-link the sources, expand topical coverage, layer related content where buyers research.
04
Measure
Monthly tracking of citations across ChatGPT, Claude, Gemini, and Perplexity. Sentiment lift. Competitive share.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about AI SEO
Traditional SEO optimizes a page to rank in Google. AI SEO optimizes the sources that AI models cite when they form an answer. ChatGPT, Claude, Gemini, and Perplexity don't send the buyer to a list of links. They synthesize a single answer from a small pool of trusted sources, and that pool is mostly Reddit, Quora, Wikipedia, and high-authority third-party content. Our work is on engineering those sources, not on tuning your landing page.
Further reading
Go deeper on Reddit marketing
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article