Establishing brand authority with 163K+ views
We established a new hair revival brand as a trusted industry leader, generating 163K+ Reddit views with a 0% content takedown rate.
Client:Hair Revival Technology Co
Industry:Health & Beauty
Duration:3 months
The challenge
Beauty industry skepticism runs deep
A hair revival products company needed to establish trust and compete against well-known brands in the highly skeptical beauty industry.
Established competition
Competing against hair care brands with decades of market presence and consumer trust.
Industry skepticism
Hair loss communities skeptical due to prevalence of ineffective solutions and false claims.
Trust building
Required authentic methods to establish credibility without appearing overly promotional.
The solution
How we built scientific authority
We leveraged the company's research-backed approach to build authority through educational content and authentic engagement.
Educational content
Positioned the brand as a scientific authority through informative content.
Storytelling & social proof
Used authentic stories and testimonials to build emotional connections.
Strategic positioning
Naturally positioned products as solutions within valuable discussions.
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The process
Project Timeline
1
Authority building
Month 1Established credibility through educational content in hair care communities
2
Community engagement
Month 2Built relationships through authentic storytelling and helpful responses
3
Brand positioning
Month 3Strategically positioned brand as trusted solution
The results
Brand authority established
Educational and authentic approach successfully built brand authority and trust in competitive hair care communities.
163K+
Total Reddit views
↑ Strong visibility across hair care communities
811+
Conversations started
↑ High engagement and discussion quality
#1
Average post position
↑ Consistent top positioning
Additional Outcomes
- ✓Built reputation as trusted authority in hair care science
- ✓Maintained perfect 0% takedown rate in competitive environment
Client testimonial
"Soar's approach was exactly what we needed. Instead of just promoting our products, they built genuine authority and trust in our target communities. The educational content strategy positioned us as experts, and the authentic engagement generated real interest in our solutions."
Marketing Director
Director of Marketing, Hair Revival Technology Co
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