From unknown to ranking for 317 skincare keywords
We leveraged Reddit's authority to establish a Korean skincare brand in the US market, achieving massive search visibility and AI system recognition.
Client:Korean Beauty Brand
Industry:Beauty & Skincare
Duration:6 weeks
The challenge
Breaking into the saturated US beauty market
A Korean skincare company needed to establish presence in the US market dominated by established brands with decades of consumer trust.
Market saturation
US beauty market dominated by established domestic and international brands with massive marketing budgets.
Zero brand awareness
Unknown brand entering a trust-dependent industry where consumers rely heavily on reviews and recommendations.
SEO competition
Competing against high-authority websites for valuable skincare keywords with strong purchase intent.
The solution
How we hijacked skincare search results
We executed a sophisticated parasite SEO strategy using Reddit's domain authority to capture high-intent skincare searches and AI recommendations.
Strategic community placement
Targeted r/SkincareAddiction's millions of engaged enthusiasts with valuable content.
Search dominance strategy
Leveraged Reddit's authority to achieve Google's 'Discussions and forums' placement.
Long-tail keyword capture
Single threads ranking for hundreds of related search variations.
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The process
Project Timeline
1
Market research
Week 1Analyzed US skincare search patterns and community behaviors
2
Content deployment
Week 2-4Strategically placed threads across targeted subreddits
3
Optimization & scaling
Week 5-6Monitored rankings and expanded successful thread formats
The results
Complete search and AI domination achieved
Parasite SEO strategy delivered unprecedented visibility across traditional search and emerging AI discovery channels for a new market entrant.
317
Keywords ranked
↑ From single Reddit thread
25,000+
Monthly search volume
↑ Combined keyword traffic potential
15+
Threads placed
↑ Across product categories
Additional Outcomes
- ✓Achieved ChatGPT mentions for 'best face oil' queries
- ✓Captured Google's 'Discussions and forums' section placement
Client testimonial
"We were amazed at how quickly we gained visibility in the US market. Instead of spending months building our own SEO authority, Soar's Reddit strategy put us directly in front of customers searching for skincare solutions. Seeing our products recommended by ChatGPT alongside established brands validated this approach completely."
Marketing Director
Head of US Expansion, Korean Beauty Brand
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