Building a fanbase with 562K views and #1 posts
We activated music communities on Reddit to build a producer's following, generating 562K+ views that translated into increased streams.
Client:Cinematic Music Producer
Industry:Music Production
Duration:1 month
The challenge
Breaking through in the saturated music industry
A skilled cinematic music producer needed to increase presence, streams, and followers in the highly competitive music landscape.
Saturated market
Millions of artists compete for attention on streaming platforms and social media.
Niche category
Cinematic and orchestral electronic music requires targeted audience identification and engagement.
Limited budget
Independent artist needed cost-effective strategies to compete with major label promotional budgets.
The solution
How we created organic music discovery
We leveraged Reddit's music communities to create authentic engagement around the producer's unique sound and build a dedicated following.
Community integration
Identified and engaged relevant music communities where target audience discovers new artists.
Interactive content
Created engaging content that invited community participation.
Authentic sharing
Positioned music naturally within valuable community interactions.
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The process
Project Timeline
1
Community research
Week 1Identified target music communities and began building relationships
2
Content creation
Week 2-3Developed interactive content strategy and shared valuable music content
3
Music introduction
Week 4Naturally introduced original music and built dedicated following
The results
Remarkable music community growth
Community-first approach successfully built a dedicated following and significantly increased streaming numbers through authentic music discovery.
562K+
Total Reddit views
↑ Massive music community reach
950+
Conversations started
↑ High-quality music discussions
#1
Average post position
↑ Top visibility in music communities
Additional Outcomes
- ✓Significantly increased streaming platform followers
- ✓Generated authentic fan base through community engagement
Client testimonial
"Soar's approach to music promotion was unlike anything I'd experienced. Instead of just pushing my music, they built genuine connections in music communities. The organic growth in streams and followers has been incredible, and I've connected with fans who truly appreciate my work."
Alex Chen
Music Producer, Independent Artist
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