1.1M+ views for a Kickstarter with zero following
We activated Reddit communities to generate 1.1M+ views and 3,100+ conversations, ensuring a successful crowdfunding campaign for a vintage tool company.
Client:Vintage Tool Company
Industry:Retail/Manufacturing
Duration:1 month
The challenge
Launching a crowdfunding campaign from zero
A retail company specializing in vintage tool reinterpretation needed to create awareness for their Kickstarter with no existing audience.
No existing community
Zero social media following. No established audience for unique vintage tool products.
Niche product category
Vintage tools updated for modern use required education and demonstration to potential backers.
Crowdfunding competition
Thousands of active Kickstarter campaigns competing for backer attention and funding.
The solution
How we found and activated the right communities
We identified key Reddit communities where target audiences gathered and created content that showcased the products' unique value.
Community research
Identified and engaged relevant subreddits where target audience was active.
Creative content formats
Developed innovative ways to introduce tools that resonated with each community.
Kickstarter integration
Connected Reddit engagement to Kickstarter campaign goals.
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The process
Project Timeline
1
Community research
Week 1Identified target communities and analyzed engagement patterns
2
Content launch
Week 2-3Developed creative formats and began strategic posting
3
Campaign amplification
Week 4Scaled successful approaches and maximized Kickstarter traffic
The results
From zero to 1.1M views in 30 days
Targeted community approach delivered exceptional visibility, driving significant traffic and awareness for the Kickstarter campaign.
1.1M+
Total Reddit views
↑ From zero baseline
3,100+
Conversations started
↑ High engagement rate
#10
Average post position
↑ Consistent hot page visibility
Additional Outcomes
- ✓Achieved 852 average upvotes per post across 6 strategic posts
- ✓Successfully drove traffic to Kickstarter campaign
Client testimonial
"They did a great job understanding the brief and reaching the right audience. The Reddit campaign was instrumental in driving awareness and sales for our Kickstarter campaign. Their understanding of different communities and how to engage authentically made all the difference."
Founder
Co-founder, Vintage Tool Company
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