Type of work: Brand promotion
Channels: Reddit only
Timeline: 3 months
Total Cost: $5,000
A company specializes in creating hair revival products that are backed by extensive research and utilize revolutionary technology. Their dedication to producing innovative, effective solutions has helped them establish a reputation for providing high-quality products that help customers achieve healthy, vibrant hair.
The company was seeking an agency to run a campaign on Reddit in order to increase brand awareness and improve their reputation compared to competitors. They wanted to reach a wider audience and establish themselves as a leader in their industry through a targeted marketing campaign on Reddit.
Our battle-tested community strategy allows us to deliver long-term community presence.
In order to increase brand awareness and reputation for the client on Reddit, we identified opportunities to widen their reach to relevant communities and target audience.
To engage this audience, we used a variety of tactics, including storytelling and controversial topics, as well as asking for recommendations and suggestions and positioning the brand as a solution. These strategies allowed us to effectively promote the client's brand and establish their presence on the platform.
The challenges for this campaign were…
Month | # Posts published | Avg position per post (hot page) | Avg upvotes achieved per post | Avg comments achieved per post | Avg. takedown rate |
---|---|---|---|---|---|
Month 1 | 5 | 2 | 122 | 30 | 0% |
Month 2 | 5 | 2 | 106 | 46 | 0% |
Month 3 | 5 | 3 | 112 | 36 | 0% |
Continued on promoting the client's brand and established their presence on Reddit by introducing storytelling and controversial topics and placing the client’s brand as the solution.