How we generated over 500k views on Reddit for a Music Producer who just wanted to explore different channels
Project summary
+562k
Reddit views
+ 950
conversations started
Type of work: Music promotion
Channels: Reddit only
Timeline: 1 month
Total Cost: $7,000-8,000
The problem
The client is a highly skilled music producer who specializes in creating unique and impactful cinematic soundtracks. Using a blend of electronic sounds and orchestral instruments, the client has developed a signature sound that has gained recognition in the industry. Their attention to detail and passion for pushing the boundaries of traditional music production techniques has resulted in a portfolio of impressive and innovative tracks.
The client is looking to increase their presence, streams, and followers by effectively utilizing Reddit's community features and leveraging the power of word-of-mouth marketing.
The solution
Our battle-tested community strategy allows us to deliver long-term community presence.
Reddit promotion
To help the client overcome these challenges and achieve their goals, our team developed a targeted and strategic approach to growing the client's presence on Reddit. By carefully researching the client's target audience and identifying opportunities to engage with relevant subreddit communities.
To achieve this, we took a user-centered approach by introducing the client's playlists to the community and inviting discussion and recommendations. By sharing thoughts and favorites, we were able to establish a dialogue with Reddit users and build a sense of community around the client's music.
The challenges
The challenge for this campaign is with a crowded and competitive music industry, it can be difficult for emerging artists to stand out and gain traction on social media platforms.
The outcome
| Month | # Posts published | Avg position per post (hot page) | Avg upvotes achieved per post | Avg comments achieved per post | Avg. takedown rate |
|---|---|---|---|---|---|
| Month 1 | 5 | 1 | 313 | 160 | 0% |