Blog

Insights and guides on community marketing, Reddit, SEO, and growth.

May 5, 2026reddit-marketing

How to read r/SaaS rules in 10 minutes (and which ones the mods actually enforce)

r/SaaS publishes seven rules. Mods enforce three. Decode which posts survive AutoMod, which die in the queue, and where the published wording lies to you.

by soar agency
May 3, 2026agency-evaluation

How to evaluate a Reddit marketing agency: the 12 questions that separate operators from amateurs

Twelve technical questions to ask a Reddit marketing agency before signing, with the answers operators give and the answers amateurs cannot.

by soar agency
May 2, 2026agency-evaluation

Agency vs in-house vs freelancer: Who should run your community marketing?

A 3-way cost and risk comparison of staffing your community marketing function in 2026, with the decision matrix and the hybrid model most $5M-50M brands land on.

by soar agency
May 1, 2026agency-evaluation

Red flags when hiring a Reddit marketing agency: the 7 patterns that predict a bad engagement

Seven patterns that show up before a Reddit agency engagement goes wrong: vague reporting, mod-relationship pitches, infra opacity, FTC misses, and the contract clauses that hold you hostage.

by soar agency
May 1, 2026ai-visibility

How to get your brand cited by AI search engines (2026 agency playbook)

AI models cite brands they see in trusted community threads, not brands that publish more blog posts. Here is the 2026 agency playbook for engineering those citations.

by soar agency
April 30, 2026reddit-marketing

Reddit marketing vs LinkedIn marketing for B2B: Where should your budget go?

Reddit reaches 61% of B2B decision-makers, and 38% of them are not on LinkedIn. Here is the 2026 head-to-head: trust, cost, AI citations, and where to allocate.

by soar agency
April 29, 2026agency-evaluation

What a community marketing engagement actually looks like: Month by month from kickoff to compounding

The honest month-by-month anatomy of a community marketing engagement: kickoff, infrastructure, soft launch, first signals, and the curve that actually compounds.

by soar agency
April 28, 2026agency-evaluation

Best Reddit marketing agencies in 2026: 10 firms ranked on results, pricing, and AI visibility

10 Reddit marketing agencies ranked across six criteria for 2026: results, pricing, AI citation depth, vertical fit, transparency, and risk maturity.

by soar agency
April 28, 2026community-marketing

Building the business case for community marketing: A board-deck framework for marketing leaders

The data, channel-economics math, pilot proposal, and slide structure marketing leaders need to get community marketing approved by a CEO, CFO, and board.

by soar agency
April 27, 2026ai-visibility

How community marketing drives AI visibility: The pipeline nobody else is talking about

82% of AI citations come from earned media, not your blog. Here is the community-to-AI pipeline that explains why your competitors get cited and you do not.

by soar agency
April 27, 2026ai-visibility

How to audit your brand's AI visibility: The 20-prompt method for marketing teams

Run the AI visibility audit yourself before hiring anyone. 20 prompts, three platforms, a four-metric scoring rubric, and the threshold that says 'hire help.'

by soar agency
April 26, 2026reddit-marketing

Best subreddits for marketing by vertical: 8 free editorial lists

We open-sourced our editorial subreddit lists for the 8 main commercial verticals. Mod culture, removal patterns, marketer opinions with attribution, and an honest verdict per sub. Free under CC0.

by soar agency