Insights and guides on community marketing, Reddit, SEO, and growth.
The short answer: Reddit does not publish an exact number. The longer answer is more useful. Reddit gates subreddit creation behind a combination of account age, positive karma, and a clean rec
An llms.txt file is a markdown document at the root of your site that lists canonical content for AI systems. It is a low-cost hedge that over 844,000 sites have already adopted. Here is the honest verdict.
Press releases are cited in AI search only 0.04 percent of the time. The old PR wire model is broken for AI visibility. Here is what to do instead if you want citations from ChatGPT and Perplexity.
Perplexity has the smallest user base of the major AI engines and the highest-intent audience. Here is the 2026 playbook we use to rank inside its answers.
Reddit Pro is the free organic toolkit Reddit launched for brands in March 2024. Most brands we audit either do not know it exists or set it up once and never use the data. Both outcomes are a was
Every sales conversation about branded subreddits eventually arrives at the same objection. Is having our own employees moderate our own subreddit against Reddit's rules? The short answer is no.
A single strong blog post can become citations in four different engines if you repurpose it into the sources each engine prefers. Here is the exact repurposing sequence we run for clients.
A megathread is the single most underrated tool in a branded subreddit's programming calendar. It is a pinned post that consolidates a recurring topic so the same questions do not flood the main
Most agencies oversell schema as an AI visibility silver bullet. Google's own documentation says otherwise. Here are the four schema types that actually help, the ones to skip, and the evidence behind the call.
Post flair is the quietest-looking feature in Reddit mod tools and one of the most important ones for a branded subreddit. Flair turns an unstructured feed into a structured support queue, a
Not every brand should own a subreddit. That is an unusual thing for a community marketing agency to say, but it is true, and the brands that ignore it pay for the lesson in public. Here is the f
Most people think a branded subreddit needs a community manager. It does, but that is the front of the house. The back of the house is where the real work happens, and the operational model that