The directory pulls from three places:
- Operational subreddit data, structure, posting gates, rules, and activity signals Soar has tracked for years running Reddit campaigns.
- AI citation data from Parse, reviewed snapshots of Reddit pages cited by public AI answers.
- Soar's editorial read, what the numbers mean for marketers, based on programs we actively run.
What we measure
- Posting gates come from Soar's curated subreddit requirements and the latest structured rule captures.
- Rules, flairs, and self-promotion stance come from Reddit rule pages and recent subreddit metadata.
- Brand leaderboards count observed mentions in reviewed page snapshots over 30 completed UTC days. Repeated snapshots may revisit the same thread. The displayed period is not an all-time total or a count of people, posts, or recommendations.
- Missing measurements stay unavailable. A reviewed sample with no brand mentions is a measured zero; a missing sample is not evidence that a brand is absent.
- Timing, content, removal, and activity come from sampled post and outcome data.
- Top posters track recurring high-performers in the last 90 days, excluding owned accounts.
Refresh cadence
Directory details and brand observations refresh separately. Brand observations show their own measurement window. Updating those measurements does not change the dates of rules, activity or editorial information.
When pages disappear
If a subreddit is quarantined, banned, removed upstream, or editorially suppressed, Soar tombstones the page and returns an HTTP 410 Gone. Missing brand observations alone do not remove a directory page.