The directory pulls from three places:
- Operational subreddit data, structure, posting gates, rules, and activity signals Soar has tracked for years running Reddit campaigns.
- AI citation data from Parse, the brands that show up in Reddit threads cited by ChatGPT, Claude, and Google AI Overviews.
- Soar's editorial read, what the numbers mean for marketers, based on programs we actively run.
What we measure
- Posting gates come from Soar's curated subreddit requirements and the latest structured rule captures.
- Rules, flairs, and self-promotion stance come from Reddit rule pages and recent subreddit metadata.
- Brand leaderboards are built from every brand mention Soar observes in AI citations pulled from a subreddit.
- Timing, content, removal, and activity come from sampled post and outcome data.
- Top posters track recurring high-performers in the last 90 days, excluding owned accounts.
Refresh cadence
The full directory re-runs on a scheduled cadence. Every section renders a "refreshed" timestamp so you can see exactly when the underlying data was pulled.
When pages disappear
If a subreddit is quarantined, banned, removed upstream, or editorially suppressed, Soar tombstones the page and returns an HTTP 410 Gone. We remove stale pages rather than keep stale advice live.