Reputation Management

Reputation management articles on controlling what buyers find in search, Reddit, and AI answers.

June 25, 2026

Proactive reputation building: using community marketing as a brand moat

Reputation is no longer something you defend after a crisis. It is an asset you accumulate in the communities AI and Google now treat as ground truth.

May 21, 2026

Proactive vs reactive reputation management: A 2026 cost comparison for marketing leaders

Reactive reputation runs $6K to $20K per month plus revenue loss. Proactive community costs less and prevents the problem. The math, with numbers.

April 19, 2026

When ChatGPT gets your brand wrong: the AI hallucination correction playbook

ChatGPT hallucinates brand facts in about 12% of branded queries. Here is the 4-layer correction stack and the realistic timeline to fix it in 2026.

April 16, 2026

Negative Reddit thread ranking on Google for your brand: what to do now

A negative Reddit thread on page 1 of Google for your brand name is not an SEO problem. It is a community problem. Here is the 90-day suppression playbook.

January 31, 2023

Brand reputation in 2026: A strategic guide for marketing leaders

Brand reputation in 2026 is decided by community threads, AI citations, and SERP composition, not press releases. Here's how marketing leaders should think about it.

July 28, 2022

How to report a subreddit: the 2026 brand-side playbook

Brands rarely need a subreddit shut down. They need the right report category, routed to the right Reddit team, with evidence Reddit will actually act on. Here is how that decision actually works.

December 9, 2021

Best online reputation management companies in 2026

The 2026 guide to picking an online reputation management vendor. Three vendor categories, how to evaluate them, and what changed when AI answers entered the mix.