300+ mentions that made ChatGPT recommend our client
We strategically engaged IT professional communities to build authentic brand presence, creating social proof that influenced both human decisions and AI recommendations.
Client:Enterprise IT Solutions Provider
Industry:Enterprise Software
Duration:2 months
The challenge
IT professionals ignore traditional marketing
An enterprise IT company needed visibility among skeptical technical decision-makers who rely exclusively on peer recommendations and community discussions.
Audience skepticism
IT Directors and System Administrators actively distrust traditional marketing and vendor claims.
Invisible in conversations
Zero presence in critical community discussions where purchase decisions are influenced and made.
Competitor dominance
Established competitors already had strong community presence and positive sentiment built over years.
The solution
How we infiltrated IT community conversations
We executed a sophisticated Reddit & Quora visibility strategy, engaging authentically in existing discussions to build organic brand presence and recommendations.
Strategic conversation engagement
Identified and participated in relevant existing discussions rather than creating new content.
Multi-format recommendations
Varied engagement approaches to build authentic, diverse social proof.
Scale through authenticity
Achieved widespread presence while maintaining genuine community voice.
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The process
Project Timeline
1
Community research
Week 1-2Mapped IT communities and analyzed conversation patterns
2
Engagement rollout
Week 3-6Began strategic participation in relevant discussions
3
Scale & optimization
Week 7-8Expanded presence while monitoring AI system pickup
The results
From community whispers to AI recommendations
Reddit & Quora visibility strategy created cascading effect from peer recommendations to AI-powered endorsements, establishing brand as trusted industry solution.
300+
Brand mentions
↑ Across IT communities
ChatGPT
AI integration
↑ Citing Reddit quotes
100K+
Conversation reach
↑ IT professionals exposed
Visual Results
Authentic community engagement across IT discussions
Additional Outcomes
- ✓Established brand as credible alternative to major competitors
- ✓Created sustainable AI visibility through community validation
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Let's discuss how we can help your brand achieve these outcomes.