Subreddit directory
Things that make you go AWW! -- like puppies, bunnies, babies, and so on... Feel free to post original pictures and videos of cute things.
Subscribers
37.6M
Active users
—
Category
pets
Refreshed
1 day ago
Coverage score
3 / 4 evidence checks passed
Can you post here?
Post here
The current data suggests this subreddit is relatively approachable.
Strictness
Permissive
Posting gates
Rules captured on Apr 20, 2026 with current flair and self-promotion context.
No "sad" content
No "sad" content, such as pics of animals that have passed away (try /r/petloss), animals that have been injured/abused, or sob stories (e.g. found him in a dumpster, finding abandoned animals, sick/survived cancer). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_1)
Common violation trigger: No "sad" content
No captioned pictures/videos
No comics, captioned pictures/videos (try /r/lolcats, r/cute, or /r/animaltextgifs), or photos of just text. No memes or snapchat captions. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_2)
Common violation trigger: No captioned pictures/videos
No asking for interaction (asking for upvotes, names, etc)
No post titles asking for upvotes or approval, such as "any love for...", "what does /r/aww think of...", or "this didn't get much love on...", or "karma machine", "sort by new", "don't scroll past", "not your typical aww", "r/aww needs more [X] animals," "name my pet." [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_3)
Common violation trigger: No asking for interaction
No harassment
No slurs or harassing comments. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_4) This includes racial slurs, sexually inappropriate comments, and personal attacks on users or their animals. Examples include: pitbull "statistics", reduction of animals to food items (e.g. calling a cow a burger/steak, calling a pig a bacon, anything about Asian people eating cats/dogs), advocating animal abuse, etc.
Common violation trigger: No harassment
Posts must link to sites on our approved list
When linking to images/videos hosted outside of Reddit, please refer to the [approved list of sites](https://www.reddit.com/r/aww/wiki/index#wiki_rule_5) before posting.
Common violation trigger: Posts must link to sites on our approved list
No NSFW content
This includes not only inappropriate images but also inappropriate text, innuendo, or inappropriate jokes in comments. No comments about how dangerous certain domesticated breeds are, or about eating the animals in the post. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_6)
Common violation trigger: No NSFW content
No asking for donations or adoptions
No asking for donations, sponsorship or adoptions (try /r/care or /r/assistance). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_7)
Common violation trigger: No asking for donations or adoptions
No bots, bot-like behaviour, or spam
No bots or bot-like behaviour. This includes copypasting titles and/or comments, or generally acting like a script/bot. No flooding (more than 4 posts in a 24 hour period). Accounts must comply with the Reddit self-promotion guidelines. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_8)
Common violation trigger: No bots, bot-like behaviour, or spam
Original content only
Only post content that is yours. No false claims of content ownership. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_9)
Common violation trigger: Not original content
No social media
No links to social media content, whether in comments, submissions, image/video descriptions (including imgur gallery descriptions for direct links), or as superimposed text in an image. Handles are okay in comments as long as they're not links. Accounts that exist solely to advertise or promote will be banned, regardless of how or where the promotion itself occurs. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_10)
Common violation trigger: No social media
We're here to help, but please provide a link/URL when you modmail us
If you need to contact the mods, you'll need to provide a link/URL to whatever it is that you're talking about. Failure to do this may mean that you get ignored. We have other users to help as well, and making us dig through your profile to find an issue means we have less time to help others and deal with the rest of the subreddit. https://www.reddit.com/message/compose?to=%2Fr%2Faww
Common violation trigger: We're here to help, but please provide a link when you modmail us
Common flairs
Self-promotion
Promotion rules exist here; review the subreddit rules before posting anything commercial.
When cited Reddit discussions from aww show up in our LLM-observation dataset, these brands appear most often.
Observed posting velocity across a seven-day, two-hour-bucket heatmap.
A simple read on whether the subreddit is accelerating, stable, or contracting in recent observed data.
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Managed path
Use aww as one signal, not the whole strategy. The plan needs the surrounding communities, posting constraints, and the commercial context for your category.
Prefer the DIY path?
Signals is still the hands-on option for buying aged Reddit accounts or supporting a live post once you already know the execution plan.