Subreddit guide

Green light
r/

aww

Things that make you go AWW! -- like puppies, bunnies, babies, and so on... Feel free to post original pictures and videos of cute things.

Subscribers

37.6M

Active users

-

Category

pets

Refreshed

21 days ago

Posting outlook

Green light

Brands with real operator depth post here and win.

How strict are the mods

Permissive

Posting gates

Min karma
-
Account age (days)
-
Submission type
link
NSFW
No

The rules that matter

Current rules, flairs, and self-promotion stance. Last verified Apr 20, 2026.

  1. 01

    No "sad" content

    No "sad" content, such as pics of animals that have passed away (try /r/petloss), animals that have been injured/abused, or sob stories (e.g. found him in a dumpster, finding abandoned animals, sick/survived cancer). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_1)

    Where it bites: No "sad" content

  2. 02

    No captioned pictures/videos

    No comics, captioned pictures/videos (try /r/lolcats, r/cute, or /r/animaltextgifs), or photos of just text. No memes or snapchat captions. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_2)

    Where it bites: No captioned pictures/videos

  3. 03

    No asking for interaction (asking for upvotes, names, etc)

    No post titles asking for upvotes or approval, such as "any love for...", "what does /r/aww think of...", or "this didn't get much love on...", or "karma machine", "sort by new", "don't scroll past", "not your typical aww", "r/aww needs more [X] animals," "name my pet." [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_3)

    Where it bites: No asking for interaction

  4. 04

    No harassment

    No slurs or harassing comments. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_4) This includes racial slurs, sexually inappropriate comments, and personal attacks on users or their animals. Examples include: pitbull "statistics", reduction of animals to food items (e.g. calling a cow a burger/steak, calling a pig a bacon, anything about Asian people eating cats/dogs), advocating animal abuse, etc.

    Where it bites: No harassment

  5. 05

    Posts must link to sites on our approved list

    When linking to images/videos hosted outside of Reddit, please refer to the [approved list of sites](https://www.reddit.com/r/aww/wiki/index#wiki_rule_5) before posting.

    Where it bites: Posts must link to sites on our approved list

  6. 06

    No NSFW content

    This includes not only inappropriate images but also inappropriate text, innuendo, or inappropriate jokes in comments. No comments about how dangerous certain domesticated breeds are, or about eating the animals in the post. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_6)

    Where it bites: No NSFW content

  7. 07

    No asking for donations or adoptions

    No asking for donations, sponsorship or adoptions (try /r/care or /r/assistance). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_7)

    Where it bites: No asking for donations or adoptions

  8. 08

    No bots, bot-like behaviour, or spam

    No bots or bot-like behaviour. This includes copypasting titles and/or comments, or generally acting like a script/bot. No flooding (more than 4 posts in a 24 hour period). Accounts must comply with the Reddit self-promotion guidelines. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_8)

    Where it bites: No bots, bot-like behaviour, or spam

  9. 09

    Original content only

    Only post content that is yours. No false claims of content ownership. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_9)

    Where it bites: Not original content

  10. 10

    No social media

    No links to social media content, whether in comments, submissions, image/video descriptions (including imgur gallery descriptions for direct links), or as superimposed text in an image. Handles are okay in comments as long as they're not links. Accounts that exist solely to advertise or promote will be banned, regardless of how or where the promotion itself occurs. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_10)

    Where it bites: No social media

  11. 11

    We're here to help, but please provide a link/URL when you modmail us

    If you need to contact the mods, you'll need to provide a link/URL to whatever it is that you're talking about. Failure to do this may mean that you get ignored. We have other users to help as well, and making us dig through your profile to find an issue means we have less time to help others and deal with the rest of the subreddit. https://www.reddit.com/message/compose?to=%2Fr%2Faww

    Where it bites: We're here to help, but please provide a link when you modmail us

Flairs to know

Now in effect!

Self-promotion stance

Promotion rules exist here; review the subreddit rules before posting anything commercial.

Communities to pair this with

Nearby subreddits that shape how a buyer moves from one room to the next.

We run campaigns in aww.

Soar handles the full program, community selection, posting plan, moderation-aware execution, and the commercial context for your category.

Running it yourself? Signals is Soar's sibling shop for aged Reddit accounts and post support.

Data refreshed 21 days ago·Rules checked 21 days ago·How Soar measures this