If you’ve been on Twitter then you’ve already seen just how fast-paced it can get. Information passes by quickly and people are always firing out new tweets.
Any user’s timeline is filled with a whole load of tweets at any given time but on the flip side, it can be a great tool for advertisers. Let’s look at how to utilize Twitter for advertising.
What is Twitter promotion?
Twitter promotion is a marketing tool implemented by Twitter that allows users of any kind to set up an ad account and promote Tweets. All that is needed is a valid payment option and a Tweet to promote, however as stated above, it can get pricey quickly.
How can I promote my tweet?
First, go to the More options under your Profile tab. Choose your method between Awareness, Consideration, and Conversion.
Now you’re on the Campaign screen and from here all of your options are clearly laid out for you from the details, the creative, payment options, target audience, and more.
Twitter offers a range of selections! Twitter is a unique platform that allows only a limited set of characters per Tweet. Presenting your brand or business as knowledgeable and worth the time of others is your biggest asset.
Take advantage of the limits and show that you can deliver quality. Check out the video below if you are looking for a complete guide for Twitter marketing promotion.
How can I promote on Twitter for free?
Twitter is among the most used social media apps available today. With over 5 million tweets sent out each day, the reach and value that Twitter can provide cannot be overstated.
If you’ve ever used Twitter, then you know how quickly Tweets come and go. So, then, how do we use Twitter to properly promote?
Twitter offers the ability to do paid promotions on the platform, but you want to know how to do it for free. Try these helpful tips:
With the massive number of Tweets sent each day and the growing number of accounts that sign-up on the platform daily, it’s important not to let your account fall into the ether. How do we do this? By being overly active daily.
Engage with others
Twitter values accounts that see steady and increasing engagement. Like and comment on every Tweet that pertains to your business or brand. Be active and diligent. Keep your name fresh in the minds of those that scour the topics related to you.
Many Twitter users favorite hashtags and follow them so they can stay up-to-date on the topics that interest them. Be sure to hashtag all of your Tweets with the relevant tags so that your potential customers or newcomers to your audience don’t miss you.
Tag other users
Spend time engaging in the content that is relevant to your reach. Find others that have an interest in them, then make them feel valued by tagging them in your Tweets.
Don’t tag too many people in each Tweet, that removes the personal feel that this touch is supposed to give.
Remember to un-click the promote button below the post, when you schedule your posts on Twitter without wanting to promote it. Otherwise, your post will not be released.
How much does it cost to promote a tweet on Twitter?
Per Rialto Marketing the average is around $0.38 per action, but you are in control of setting the campaign strategy. Twitter is a rather pricey platform to advertise on and seems more set-up for big businesses.
Twitter ads cost may vary based on your audience, preferences and other specifications. On the other hand, your promoted tweets will be shown to a wide audience, which can bring you some decent results.
Promoted Trends marketing on Twitter runs at an average of $200,000 per day! I’m not sure who is really affording to do that other than multi-million dollar companies.
Twitter ads campaigns
Twitter ads is a popular way to promote your brand on the platform and build brand awareness. There are several campaign objectives you should follow.
Your promoted tweet may not achieve the results you wish if you did not have any strategy or goal. Even if you do not achieve the results you expected, you probably got some followers and engagements, which should still help you in a long run.
Using other social media channels
These channels are full of possibilities and can bring thousands of visitors to you desired destination.
Is Twitter promote mode worth it?
Ultimately, the value that Twitter promotions provide is up to you to decide. Tweets appear rapidly and disappear just as fast. The key to promoting on Twitter is knowing the most advantageous times to have your promoted Tweet sent out.
The most active hours on Twitter are 11 a.m. to 3 p.m. Eastern Standard Time. Those are the ideal hours to have your promoted Tweets sent out.
Promotion and marketing aren’t easy tasks, but they can be accomplished, and if you find yourself needing a little extra boost, then the marketing experts at SOAR can be of assistance.
With options such as Foundations SEO and Unique Blog Posts, Content & Articles a firm like SOAR could be an asset to you.