Blog

Practical advice on community marketing and AI visibility.

December 15, 2024community marketing

How to repurpose one content asset for Reddit, Quora, and AI search

How to repurpose one content asset for Reddit, Quora, and AI search Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against the cur

December 12, 2024community marketing

How to prioritize the first communities and prompts to target

How to prioritize the first communities and prompts to target Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against the current o

December 9, 2024community marketing

How to know if community marketing will work for your business

How to know if community marketing will work for your business Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against the current

December 6, 2024community marketing

How to build a community visibility strategy when no one owns it internally

How to build a community visibility strategy when no one owns it internally Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against

December 3, 2024reddit marketing

How to gain backlinks from Reddit (and why nofollow links still matter in 2026)

Reddit's outbound links are nofollow, but unlinked brand mentions on Reddit correlate 3x more strongly with AI citations than backlinks. Here is what that changes for your link strategy.

December 1, 2024community marketing

How to handle negative brand mentions in online communities

How to handle negative brand mentions in online communities Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against the current off

November 28, 2024reddit marketing

How to promote your app on Reddit

Reddit reaches 100M daily users who 88% trust for buying decisions. Here's how a brand actually promotes an app there without getting the account nuked.

November 27, 2024community marketing

How to decide whether a founder or brand account should post in communities

How to decide whether a founder or brand account should post in communities Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against

November 24, 2024community marketing

How to enter skeptical online communities without losing trust

How to enter skeptical online communities without losing trust Reviewed for 2026. Time-sensitive platform details, links, and recommendations should be checked against the current

November 20, 2024community marketing

How to know when to hire a community marketing agency

Hire too early and you create overhead. Hire too late and competitors own the AI-cited threads. The readiness test we walk brands through on call one.

November 17, 2024AI visibility

How to choose the right AI visibility agency for your brand

AI visibility agencies are mostly repackaged SEO. Here is the decision framework marketing leaders use to spot the difference and pick the right partner.

October 22, 2024case studies

Product Hunt launch: how a chrome extension received over 1,000 upvotes and 160 comments

Product Hunt launch: how a chrome extension received over 1,000 upvotes and 160 comments Historical note: this article describes a specific campaign or time-bound case study. The r