Practical advice on community marketing and AI visibility.
In 2024, Reddit signed a $60 million per year licensing deal with Google to train Gemini on Reddit conversations. That same year, brands started realizing what the deal meant. The conversations h
The four major AI engines do not work the same way. ChatGPT owns referral traffic, Gemini owns reach, Perplexity owns research, Claude owns the B2B technical audience. The per-engine playbook.
The free brand monitoring tool we deploy on day one of every branded subreddit engagement, with the keyword strategy and Slack routing we actually use.
The first 100 subscribers are the hardest 100 you will ever get. An empty subreddit looks dead within seconds of a new visitor landing on it. The sidebar is blank, the feed is thin, and there is
Evaluate Parse and HubSpot AEO Grader for a first AI visibility baseline, compare what their outputs mean, and decide when a paid workflow is worth considering.
Generative Engine Optimization is not a rebrand of SEO. It is the practice of making your brand visible inside answers generated by ChatGPT, Claude, Perplexity, and Google AI Overviews, and it h
Claude is the most overlooked engine in AI visibility work, and it is also the one where the audience converts hardest. Here is how we get clients cited inside Claude's answers for brand queries.
Most brands think of AMAs as something you apply for on r/IAmA, get approved (maybe), and hope the right audience shows up. That model is outdated. If you own a branded subreddit, the better play
Most agencies treat 'get cited by AI' as one problem. It is actually three: training data, retrieval-augmented generation, and real-time web search. Each engine mixes them differently, and the inter
Reddit accounts for 40 percent of LLM citations across the major AI engines. The $60M Google deal, the OpenAI license, the lawsuits, and what it means for brands in 2026.
Reddit never publishes an exact karma threshold for subreddit creation. Here is what actually matters: account age, positive karma, clean record.
An llms.txt file is a markdown document at the root of your site that lists canonical content for AI systems. It is a low-cost hedge that over 844,000 sites have already adopted. Here is the honest verdict.