Insights and guides on community marketing, Reddit, SEO, and growth.
You do not need a $499 per month Profound subscription to measure AI visibility. The free tools in 2026 are genuinely good, and the right stack of two or three covers most small brands.
Generative Engine Optimization is not a rebrand of SEO. It is the practice of making your brand visible inside answers generated by ChatGPT, Claude, Perplexity, and Google AI Overviews, and it h
Claude is the most overlooked engine in AI visibility work, and it is also the one where the audience converts hardest. Here is how we get clients cited inside Claude's answers for brand queries.
Most brands think of AMAs as something you apply for on r/IAmA, get approved (maybe), and hope the right audience shows up. That model is outdated. If you own a branded subreddit, the better play
Most agencies treat 'get cited by AI' as one problem. It is actually three: training data, retrieval-augmented generation, and real-time web search. Each engine mixes them differently, and the inter
Reddit accounts for 40 percent of LLM citations across the major AI engines. The $60M Google deal, the OpenAI license, the lawsuits, and what it means for brands in 2026.
Reddit never publishes an exact karma threshold for subreddit creation. Here is what actually matters: account age, positive karma, clean record.
An llms.txt file is a markdown document at the root of your site that lists canonical content for AI systems. It is a low-cost hedge that over 844,000 sites have already adopted. Here is the honest verdict.
Press releases are cited in AI search only 0.04 percent of the time. The old PR wire model is broken for AI visibility. Here is what to do instead if you want citations from ChatGPT and Perplexity.
Perplexity has the smallest user base of the major AI engines and the highest-intent audience. Here is the 2026 playbook we use to rank inside its answers.
Reddit Pro is the free organic toolkit Reddit launched for brands in March 2024. Most brands we audit either do not know it exists or set it up once and never use the data. Both outcomes are a was
Every sales conversation about branded subreddits eventually arrives at the same objection. Is having our own employees moderate our own subreddit against Reddit's rules? The short answer is no.