Insights and guides on community marketing, Reddit, SEO, and growth.
Paid CPCs are up, CAC is up, and AI search is compressing clicks. Here is the 2026 economics comparison between paid acquisition and community marketing, with the numbers.
Reddit marketing produces measurable signal in 60 to 90 days and compounding results between months 4 and 9. Here is the realistic monthly timeline, with leading indicators and failure signs.
Organic CTR on AI Overview queries fell 61 percent in 2025. That is the number that reopens the budget conversation. Here is how to split spend between SEO and AI visibility in 2026.
Reddit marketing agencies in 2026 price between $2K and $25K per month. Here is the scope that sits behind each band, where brands overpay, and how to judge a quote.
The modern robots.txt file needs rules for a dozen AI-specific bots. We go through each one: who owns it, whether it honors robots.txt, the exact user-agent string, and the rule you need.
Google AI Overviews now reach 2 billion monthly users and crush CTR on queries they appear for. Here is how we get Soar clients cited inside AIO instead of lost below it.
Most sites think they're crawlable by AI bots and aren't. The common blockers are Cloudflare rules, server rate limits, outdated robots.txt, JavaScript rendering, and CDN caching. Here is the audit.
AutoModerator decides whether your subreddit feels like a community or a spam bucket. The day-one config we ship with branded subs, with working YAML.
In 2024, Reddit signed a $60 million per year licensing deal with Google to train Gemini on Reddit conversations. That same year, brands started realizing what the deal meant. The conversations h
The four major AI engines do not work the same way. ChatGPT owns referral traffic, Gemini owns reach, Perplexity owns research, Claude owns the B2B technical audience. The per-engine playbook.
The free brand monitoring tool we deploy on day one of every branded subreddit engagement, with the keyword strategy and Slack routing we actually use.
The first 100 subscribers are the hardest 100 you will ever get. An empty subreddit looks dead within seconds of a new visitor landing on it. The sidebar is blank, the feed is thin, and there is